8 Benefits of Infographics in Increasing Your Website Traffic and More

Attractive charts clad in full color with well-positioned images, there are several benefits of infographics, making it an indispensable tool to explain numbers and statistics.

Over 65% of B2B and 59% of B2C marketers are using infographics. Why do more than half of these marketers prefer to use the visual content format?

The answer lies in the numerous benefits of infographics.

From grabbing readers instantly to making a business credible, let us examine how infographics are beneficial in marketing your business or organization.

What Are the Benefits of Infographics?

1. Eye-Catching Visuals To Get More Attention

Boring blocks of texts and numbers don't capture attention the way visuals do.

A study by MIT indicates that 90% of the information that the brain receives is visual. The human brain can process images within 13 milliseconds. In that span of time, you can grab the readers to take a look at your content in an instant.

Data that is hard to explain in plain words can be understood easier in a visual format.

Infographics simplify otherwise difficult to understand information.

If you want a more direct to the point approach, use an infographic where the images and charts will be the ones to tell the story or data using minimal text only.

2. Medium for Brand Awareness

Making more people know your brand is possible with a highly valuable infographic that your target users are more likely to share.

Xerox indicates that visuals, through the appropriate use of colors, improves brand recognition by up to 80%.

An infographic increases your brand visibility, making it a viable tool for online marketing.

The impact of an infographic helps the reader be interested in a topic. Your readers will form an opinion on important issues based on the facts that you presented.

Numbers don't lie as they say. And what better way to present facts than in a highly engaging infographic where readers are more interested in viewing.

Among the benefits of infographics is it tells a story. A well-crafted infographic grabs people's attention to raise awareness about your business or a topic.

3. Storytelling To Process Information

Check out an Excel file with rows upon rows of numbers and descriptions. Can you process the data right then and there? You'd have to read what's on the data before understanding what's happening.

An infographic will automatically show you in an instant what you need to know.

The flow of the graphs and images in an infographic will give you an idea already.

For instance, take the list of the largest countries in terms of population. You can make countries with a larger population appear bigger on an infographic, emphasizing already to the viewer that the specific country has more population without knowing yet the exact numbers.

To have more readers be interested in your infographics, you have to design them like you're telling a story. Create engaging content with an infographic that visualizes your data through the following methods.

• Choose colors that will best represent the mood of the data that you're presenting.
• Formatting of the images and graphs must have a proper, organized flow. Arrange the data from the lowest to the highest number.
• Alternatively, a top to bottom arrangement for infographics that outline an event timeline.
  

4. Readable and Easily Understood

Some topics and analyses, especially the ones involving numbers, are difficult to explain.

With the aid of infographics, you can craft the idea in a digestible format. You don't have to find the right words to say as the infographics will speak for themselves, implying to the readers the size, effects, and other relevant properties of your data.

Human eyes can spot images faster than text.

Visual processing of images from the eyes to the human brain takes 50 milliseconds. Correctly identifying an image takes as little as 100 milliseconds. Thus, the visual elements of an infographic replace the need for words.

The combination of graphs and cleverly-placed layout make complex data analysis easier to understand by the human brain.

Depending on how you intend to use the infographics, it can come in many forms, as listed below.

Types of Infographics

1. Statistical Infographic
2. Informational Infographic
3. Timeline Infographic
4. Comparison Infographic
5. Process Infographic
6. How to Infographic
   

5. Proves That You Are an Expert

An infographic establishes your credibility in your field. How can a simple graph do so?

• Well-researched infographics with relevant data show that you are knowledgeable.
• Other businesses and organizations may quote you according to the infographic that you created.
• Even better, people who may not know about the facts will be thankful that you provided them. It cements your credibility as an expert in your industry.
  

While creating your infographics, you need to have credible data first. Check if the information you'll be putting up is from reliable sources.

Be particular when it comes to the numbers and calculations that you put up. Some use infographics to present percentages, so if you're doing the same, double-check if you arrived with the right numbers.

Another issue is when it comes to research that you have just found on the Internet. Now, this isn't necessarily a bad thing as there are several reports and publications available online. Government sources are usually safe, as well as journals from reputable organizations.

6. Shareable in Social Media

Included in the benefits of infographics is the portability of the media.

Readers who like your visual content or want to prove a point using your data can easily share your infographic on social media.

On social media, infographics are liked and shared three times more than other forms of content. Buffer cited that tweets with images get 150% more retweets than tweets without images.

Social media users are more likely to engage and share your content if it has visuals or in the form of an infographic.

7. Reaching Your Target Audience

The information that you put up on an infographic can be a much-needed reference for your target audience.

You can easily reach your target audience with infographics that contain the data your viewers need.

For instance, an infographic that shows the number of dental patients surveyed on why they switch to a different clinic will be a valuable resource for dentists. If they are your target audience, you are already spot on reaching out to them without the need for annoying advertising messages.

Across several industries, from education to b2b, every single one of them uses infographics.

Most sectors use them when providing a report to their readers as organizing data is much easier to understand when you use visuals.

8. Great for SEO and Website Traffic

When you have more users sharing your content, you also gain additional readers interested in visiting your website.

Using infographics increases the website traffic with an average of 12% growth compared to not using this form of content.

The information that you have on an infographic makes people link back to your original blog post.

And as more visitors and people link back, it will make your website a trusted source of information when search engines index your content. Thus, increasing the SEO ranking factor of your website.

While infographics are images, there are various ways that you can track the impact of your infographic.

Here are some ways to track the results of your infographic:

1. Social Media - the number of engagements on your infographic is already one way to know how many people reached and liked your infographic.
2. On a Website or Blog - looking at how many visitors viewed the specific content with the infographic will give you an idea if it made an impact.
3. Links placed on the infographic - by indicating your website on the infographic as the data source, you can direct the infographic readers to your website. Use a combination of UTM tagging with a URL shortener, and you can accurately check on your website analytics how many typed the link.

How to Create Infograph

When crafting an infographic, you have to remember that design is a crucial aspect of the visuals.

The effort you put into researching and making calculations to come up with your data is best put into a noticeable infographic to maximize exposure.

An equally talented graphic designer can help you reap the benefits of infographics. If you have an in-house designer, you already have a staff that can create an infographic. However, there might be cases where a full-time graphic designer is not a feasible option in your business.

You can have freelancers create an infographic for you, though you'll have to pay them now and then for each design output. Third-party design providers such as Delesign are a more cost-efficient option.

With Delesign, you will have a dedicated designer to create an infographic for you. You don't have to worry about how to translate your data into a meaningful infographic.

Delesign's creative-thinking designers will transform your research into visually striking, enlightening infographics for your readers to view and share.