The e-commerce industry, particularly online shopping, is booming more than ever before.
On the other hand, graphic design trends are becoming more developed. It showcases how designers are incorporating their identity with their designs. These will bring in more improved visual effects, technology, and enhanced communication.
With the development of design trends, e-commerce will also become more user-friendly. That's because many e-commerce designs focus on enhancing customer experience.
Thus, the graphic design trends listed below are something that couldn't be ignored. More so if you want to make an e-commerce website.
1. Extensive use of motion graphics
There's now a shift from static images to more dynamic photos. That's because users are looking for more videos, animations, or micro-interactions.
In the past, we rarely got to experience this kind of graphic design element. But now, modern technology makes it a lot more common.
Many e-commerce sites and industries also come to rely on them, and not just as a way to attract attention. Motion graphics in an e-commerce design provides numerous advantages. This makes it ideal for displaying products more realistically.
Motion design allows shoppers to understand better the products that they want to purchase. It also provides them with more information to boost their conversions and reduce returns.
2. Unconventional layout
The secret of every good design relies on how various visual elements are organized and then positioned with one another. This is precisely what layout design is all about.
The layout gives your design meaning, making it visually appealing at the same time. For years now, square formats have dominated e-commerce.
However, it pays to try out new layouts for some brands, apart from the grid trend.
What are the benefits of having an unconventional e-commerce layout?
Well, for one, you'll stand out since this design is quite rare, giving your brand a more avant-garde and modern feel. This is particularly useful, especially if you're in the fashion or younger industries.
Also, if you design your site correctly, you can attract attention to certain products. For instance, you can strategically highlight your best-selling products. This in addition to adding indicators that a product is indeed popular.
This graphic design trend is also a lot more ideal for brands with a limited product range. If you're selling many items, having this setting often takes up a lot of screen space and can confuse your customers.
3. Landing page-product page hybrid
Past ecommerce design trends revolve around the idea that shoppers will usually start from a site's homepage. But it is no longer the case.
Although this still works for many shoppers, other methods have also gradually evolved over the years.
For instance, ads and social media posts usually take shoppers to the product page, with users never seeing the homepage. E-commerce designers can now look up more elements on their product page design's target page. The result is like a mini-store, which often focuses on a single product or category, where one can easily navigate the rest of the site.
The end product is more like an independent product page, often used as a category page for similar products. For instance, you can have a dedicated page for best-selling products and another for items that are on sale.
These product pages often provide visitors with the information they'll need from your e-commerce store.
It also provides a better, quicker, and more convenient experience for online shoppers.
4. Brand packaging box
You're probably aware of the importance of branding, especially with product packaging. However, there's a gap that's commonly overlooked for many online stores and subscription services.
It's called a shipping box.
Having a customized packaging box helps boost brand awareness. It also allows customers to be excited about the shipping and increase their loyalty to your brand. Some companies also gained significant traction by promoting eco-friendly packaging.
You can grab this opportunity to promote special features of your product, your social media, website, or promote your brand color.
5. Shoppable social media posts
Without a doubt, social media platforms make it a lot easier to sell your products online.
The goal here is for your customers to work as little as possible. That way, they can complete a transaction without having to leave their favorite social media sites. Mind you, this is one of the shortcuts to increase sales.
There is no denying that you can reap benefits from shoppable social media posts. For one, customers these days tend to discover brands through social platforms. On the other hand, it increases your online store's conversion rates.
Put merely; shoppable social media posts encourage your followers to become customers. Meanwhile, your existing customers can find a reason to become loyal to your brand.
6. Interactive product visual effects
Advanced interactive visual designs are becoming more and more accessible, especially for SMEs. Interactive visual content includes virtual reality, augmented reality, and 3D imaging.
Introducing these kinds of technology has helped shoppers understand product expectations better. Also, a great overall shopping experience leads to more sales and repeat customers in the long run.
This technology isn't only ideal for fashion, wherein the user can try on various fashion accessories, like sunglasses. This is also particularly useful for furniture and home decor. An interactive product visual effects give shoppers more control over viewing options. This allows customers to scrutinize a product since it is the closest they can to holding and testing it.
As technology begins to improve, there's no doubt that this trend will grow even more in the future.
Final Thoughts
E-commerce has become more popular than ever before. So much so that it opens doors to exciting graphic design trends and styles that make the online shopping experience a lot better.
Most of these design trends tend to break the norm or challenge the past. It also provides online retailers an opportunity to show off their creative streak and personality. This helps enhance branding, usability, and the overall shopping experience.
So, don't miss this opportunity. Design your e-commerce site in a way that stands out from the rest of the pack and wins over new visitors and old customers visiting your site. Good luck!
Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.
