It can be difficult to work on a blank canvas when designing a LinkedIn ad for the first time. That's why it's just a great idea to look at LinkedIn ad examples for inspiration before you create anything.
Power of LinkedIn
Because LinkedIn is primarily used for professional and business connections, it has its value as a marketing tool. In fact, more than 90% of B2B marketers are using LinkedIn as a platform for content distribution.
You can post organic content on your LinkedIn account that can link back to your website. At the same time, you can use LinkedIn ads to target your audience. While LinkedIn has a smaller reach than other social media platforms, it still provides you with the ability to reach millions of users.
Your audience on LinkedIn will expect business or professional-related content. So, if you are a B2B marketer, then LinkedIn is your top platform.
LinkedIn Ad Examples
To give you a few ideas on how you can create effective ads on LinkedIn, then here are a few excellent examples that you can emulate:
1. Throwback
This ad from Dell EMC is a take on the popular hashtag #ThrowbackThursday. It features a photo from the 1990s with employees of the company. But more than the image, it is the caption that makes this ad really effective.
The ad is a thank you message to the customers of the company and the team members. This kind of message makes the post more relatable. So, even if the account is for a company, people really identify with it. There are numerous advantages to using this method.
The customer will feel appreciated, which might lead to an emotional bond between you and them. This emotional link might be the beginning of a tremendous chain reaction.
2. Attracting Graduate Students
Universities and Colleges are after the best graduate students that they can attract. With so many schools out there, it’s not easy to find the right students. That’s why schools like Utah State University must rely on ads.
This ad from Utah State University taps the unlimited targeting potential of LinkedIn.
3. Positive Attention
Your ads don’t need to start selling products or services immediately. Sometimes, an ad can be used to generate a positive impression for a business or a company. A great example of this is the ad by Tableau Software .
The ad is all about the efforts of the company to help deal with the homelessness problem among veterans. It doesn’t in any way promote the product of the company. It is just highlighting the good that the company is doing for the community.
4. Simplicity Works
Ads do not have to be overly laden with information to deliver their message. This ad from JetBlue Airways is a perfect example of an ad that does its job without being too complicated. It delivers its message quite effectively, and people who see it will know right away what the offer is.
Not all ads can be this simple. Some would require detailed information like those giving details or mechanics, but a simple ad can be the best choice when the message can be condensed.
5. Videos Work
Video content really works. In fact, 54% of consumers say that they want to see more video content from the businesses and brands they support. LinkedIn is not any different from the other platforms because it can also benefit from more video content.
Visa has a lot of great video ads, and this is a great example. The video is compelling, and so people actually look forward to seeing videos from them. This video is actually two minutes long, and that is kind of long for a video ad, but it is quite compelling.
6. Sharing Is Effective
You don’t always have to create your own content. You can also choose to share the content of others. Of course, this is not applicable at all times, and you need to provide proper attribution. The way that HelloFresh shares content that was created by Business Insider is the way to do this.
It feels authentic and it feels like a real person would do.
7. Tapping into a Niche
Even if your business has a very particular niche, you can still use ads on Linkedin quite effectively. This ad from VistaVu shows the way to do things. This ad actually generated 19 qualified leads during its first week.
These are just some of the ad examples on LinkedIn that you can check for inspiration. Not all of these types of ads will work for you so you need to find the right one.
You may only need a few ideas and LinkedIn ad techniques to get your creative juices flowing. Don't be embarrassed; looking at successful LinkedIn ad examples before designing your own is a smart technique.
Do you need help in crafting ads that you can post on LinkedIn? Delesign has the best graphic designers to help you bring your ads to life. Go ahead and contact Delesign now. It can help take your results to new levels.
Krisana is a journalist turned SEO Content Writer with keen interest in tech, software, and innovations. She is an avid fan of Elon Musk and wants to be part of the future Human Mars Mission. In the meantime, she spends her time researching and writing about everything that could make life a better place on Earth. Outside of work, Krisana dedicates her time with her two lovely kids.
