7 Ways Graphic Design Problems are Solved for Businesses

From logos to ads, businesses face graphic design problems, only designers could more effectively solve. Naturally, designers are trained and skilled to address design problems creatively.

Graphic designers combine art and technology in strategically placing images and texts to communicate a message. They are trained to inform, persuade, direct, organize, entertain, and attract attention to the designs.

While it may be true to some that starting a business should not focus on the logo, a long-term effect would prove to be a more costly fix.

Some businesses, especially startups, struggle to build an identity that could greatly impact conversions. Lower conversion equates to lower sales.

Here are other ways graphic designers could add value to your business by addressing graphic design problems.

1. Audience Engagement

Plain texts are simply boring. With fast-paced technology, most readers merely skim through paragraphs and more often wouldn’t even finish the whole text.

While businesses struggle to connect with the audience, designers can address this kind of graphic design problem by engaging with the customers. Designers are trained to communicate with the audience through thought-provoking graphics.

That glaring red billboard with big bold ‘SALE’ and sometimes speaks ‘50% off on all items’ would definitely turn heads of travelers and slow down commuters.

Have you seen a food menu without photos and just plain text? Compare it to a menu with mouthwatering food photos the diners couldn’t resist ordering.

Graphic design depicts more than just the visuals. A compelling design also connects with the onlookers and evokes intended emotions.

2. Save Time and Money

Your hands are already full in the operations of the business. Seeking service from a graphic designer would save you the time of going through all the stress of branding.

Graphic design, if not performed by an experienced designer, is very time-consuming and stressful work. This takes extra practice to develop the skills needed to make a high-quality output.

As such, longer time spent on the branding and updating materials would imply a high staff hour cost. Taking the time to learn photoshop from scratch also delays your project completion.

An efficient and effective graphic designer has a reasonable turn-around-time, which could cut the cost.

Most projects in Delesign can be completed in less than 24 hours.

3. Brand Differentiator

Distinct logos and branding set businesses apart. Wordmark logos have become so popular that several new businesses have adapted it. A good graphic designer could turn a simple text into an exceptional logo.

Companies like Google, YouTube, Disney, Canon, Coca-Cola, etc. are some of the blue-chip businesses that turned their company names into logos.

Meanwhile, startups tend to overlook branding, which could adversely harm the company’s profile. This graphic design problem could be altered by a graphic designer through creating unique branding.

Each company has a preferred set of colors and fonts from its company profile to its business materials. These elements make the company even more different from the rest.

A startup company could also be established faster in its niche market through graphic designs. Recurring logos, ads, and websites help in reminding the target audience of the brand behind them.

4. Enhance Readability

Who else still reads full PDF copies of How-to and instructional materials? Unless your target market is the elders, millennials and gen z’s short attention span would only make them skim the PDFs.

Infographics are very effective in enhancing the readability of a message. It combines texts with graphical illustrations, which sends straightforward messages to the reader regardless of age.

This type of representation addressed graphic design problems of unreadability and became popular due to its conciseness.

Infographics are more useful in simplifying patterns and trends. It communicates complex information through visually engaging materials. It is widely used, especially in digital marketing and schools.

A good graphic designer blends colors with appropriate texts to make the message stand out. Photos and graphics are added for cognitive enhancement.

5. Business Promotion

Promotions often constitute businesses’ graphic design problems. Traditional promotions include sending out flyers printed on paper to passersby. This may have been effective before, yet, with people now more focused on their mobile phones, a more innovative advertising method is through digital marketing.

A graphic designer could turn your flyers into digital banners, ads, or images that can be posted on several social media sites and web pages. In this way, your business could expand its reach to a larger target audience.

Digital marketing, when used effectively, generates higher and added conversion and sales. Ads become rampant during holidays when the massive crowd is willing to spend more. Your business becomes just a click away.

6. Professional Look

No business would want to look cheap. With thousands of free graphic templates, small business owners scramble to DIY logos and business materials. However, with a logo looking similar to the rest, it would seem that you only copy-pasted it from a free online market.

A customized design would make you look otherwise. Graphic designers create compelling designs suitable for your brand and message. Carefully crafted designs, whether minimalist or rich in graphics, would make your company stand out from the rest.

A designer knows that first impression lasts and would therefore ensure that the designs appear professional.

Several clients struggle to convert ideas into tangible materials. Many can picture them in their minds but cannot accurately convey them. A graphic designer’s job is to interpret the ideas for you. A list of preferences could be used as a guide to producing quality business materials.

The designer conveys your company’s story through the various design elements. A mere logo could speak volumes about how a company operates.

The company’s image is not something to gamble with. Investing in a graphic designer would ease you the burden of looking unprofessional. The right designer would work closely with you to achieve the desired results within a specific budget and time frame. The designer would also help guide you on which materials to prioritize and develop as the company grows.

7. Consistency Builds Credibility

Good branding has a consistent message. Designers could help you manage the graphic design problem of having multiple inconsistencies.

Quality content could likewise build higher credibility. When a content addresses the customers’ pain points, it makes them trust your service. Creating business materials consistent with the brand voice could build a significant community that believes in your company message.

Striking designs win clients. It makes you secure loyal customers who have faith in the services and products.

Generally, graphic designs that look appealing and uniform are perceived to be trusted by customers. They become more confident to transact with the company when they have an amazing customer experience of going through the services you offer.

Business websites make or break a client. It should be flawless and perfectly designed without creating confusion for the user.

Business cards and branding kits also speak volumes. Imagine handing out a piece of paper to a client instead of a business card. The client would most likely doubt and won’t call you again.

There are still several ways a designer could ease your graphic design problems. Delesign works magic to your graphic design requirements. You may opt to sign-up to choose a plan perfect for your needs, and we will run through how this works best for you.

Worry no more on the nitty-gritty of graphic designing while you operate your business. Delesign has a fast turn-around-time with high-quality output. See samples of our work here and be a part of our community.