12 Fantastic Automobile Campaigns With Brilliant Execution

Car manufacturers and dealers are now pushing for more innovative automobile campaigns.

The automotive industry is relying less on measured media, spending around 8.5 billion USD on print magazines, TV, radio, and outdoor advertising to showcase their vehicles in 2020. In that same year, auto businesses have allotted campaigns to digital channels with an estimated 12.42 billion USD ad spending.

And these campaigns do not merely include a photo of the car model passively displaying its features. From sponsorships, interactive games to advanced graphic formats, these automobile campaigns attract hordes of car buyers. Let's examine some of them.

1. Audi Digital Advert

How does one feel a car's power? The agency that Audi hired presented their cars as superheroes, each model associated with a distinct superpower. They incorporated explosive graphics reminiscent of comic-book action illustrations.

Graphics add more excitement than just a plain photo of the vehicle. And to know which format to use, you can take inspiration from various sources such as Audi referencing comic books for its campaign.

2. Suzuki Feel the Vitara Vibe

Suzuki went for a bold and neon-inspired art direction to present its modern color options and stylish car design. This embodies the fun and outgoing presentation of the new car model.

Depending on what you want to highlight, you can take elements from the product itself and make it the foundation for your automobile campaigns. Suzuki's brand new contemporary car colors set the direction for its full-color presentation. Identify a key selling point that you want to highlight and take it from there.

3. Volvo XC90

A more striking billboard ad shows this Volvo dealership's new car available. The top-down view inside the SUV effectively captures onlookers by the road instead of a generic car display.

Car dealerships have to be creative in their outdoor advertising campaigns. Think outside of the box, similar to how this Volvo dealership was able to strike an easily noticeable outdoor ad.

4. Toyota Goal to the Gold Cup

The interactive advertisement of Toyota comes in the form of a game to indicate their sponsorship. Toyota is the official automotive partner of the 2021 Concacaf Gold Cup. Thus, one of their automobile campaigns is via a mobile game for players to support their team. It helps that they also have a Toyota Tacoma prize for one lucky app player.

Spare a few expenses if you want to go all out on your automobile campaigns. Toyota regularly sponsors events, and this time, they chose an interactive game to engage their target market. Interactive formats, such as games, make users more likely to view and engage with your ads than passive ones.

5. Nissan Green Energy

To cheer for team Ireland, Nissan incorporated its electric vehicle model with a clever battery illustration. Ireland will face France in the 2021 Six Nations rugby tournament. So what they did was illustrate the EV battery with the green scarf that rugby fans use to support Ireland.

One way to launch or highlight unique car features is by coinciding them with major events. The Nissan Leaf model is one of the best-selling electric vehicle models by the car manufacturer. They chose a sporting event to incorporate a simple yet genius battery illustration.

6. Mitsubishi Perfect Present

Mitsubishi celebrates the holidays by presenting road pathway markings to resemble a ribbon gift. This is in one of their automobile campaigns in Bulgaria. The minimalist use of road markings against a white snow backdrop brings the spotlight to the car image.

Whitespace brings out the viewer's eyes to the product you want to emphasize. However, there has to be an associated message to attract them into your ad, just like how Mitsubishi executed the ribbon pathway marks neatly.

7. MG 95 Years

Celebrating its 95 years of producing cars, MG paid homage to the centuries-old format of a print ad. What is even more interesting is that the entire campaign features important historical events associated with their cars.

MG could have gone for a trip down memory lane of its progress throughout the years. Instead, their 95th-anniversary automobile campaign revolved around the story behind each car from years ago. If you're also planning to celebrate anything related to your company, you can include relevant stories to make them more engaging.

8. Skoda Festive Joy Ride

It's a fun and festive Christmas with Skoda's reindeer popping out of the backseat window. While it may seem like a usual holiday campaign, it imposes the message of riding on a Skoda instead of using reindeers to transport the spirit of Christmas.

There are many ways to celebrate the holiday season through an automobile campaign. Skoda took out the reindeer element and delivered it through a meaningful ad illustration. You can also pick from the several elements of a special occasion and make it relevant to your brand.

9. Renault Monster Car

An impressive game slash filter made way for Renault's Halloween campaign. The different monster characters will transform a car's facade when you hover over them. And instead of scary creatures, Renault chose a more charming presentation of the monster filter.

Automobile campaigns can come in many forms and are not just limited to static graphics. Be creative in using various formats such as motion graphics, videos, or, in the case of Renault, a custom Instagram filter that users can showcase on social media.

10. Jeep Set your inner child free

The deconstructed paper illustration of a Jeep Wrangler puts the perspective of enjoying a drive in a child-like play. The simple graphics point out how Jeep buyers can use their vehicle for a fun, adventurous ride.

Most campaigns run on a base emotion that you want to impart with your ad. In this example from Jeep, they went above and beyond the idea of fun by associating them with childhood happiness. Find ways where you can also incorporate emotions and present them with an appropriate image and campaign direction.

11. Alfa Romeo Come Back to Life

Alfa Romeo has a unique triangle design for its car bumper grille bearing the logo of the company. They took a clever turn by associating the triangle shape with a life-saving device. With this illustration, Alfa Romeo emphasizes that being able to breathe does not always mean being alive. It acts as a safety precaution for safe, defensive driving.

Showing an important message, such as safe driving, can be done creatively while at the same time indicating the car brand. Alfa Romeo was smart enough to join the idea of a defibrillator to their car bumper grille. Check for key elements on your products that closely resemble objects related to your message. This is a more potent way to present the message on your campaigns.

12. Mitsubishi Forward Collision Mitigation System

This illustration from Mitsubishi shows how automobile campaigns can explain their car technology in a fun and easy to understand manner. The basketball on the front wheel shoots right thru the ring, which demonstrates Mitsubishi's mitigation system to avoid a collision.

You don't have to demonstrate verbatim how your technology works, such as in the case of a vehicle. Find creative ways to illustrate how your product works. Similar to Mitsubishi, use familiar items such as a basketball to relay the idea more precisely.

Summing Up

Planning effective automobile campaigns have to include the message you want to imply and your branding as well. How do you do that? To help you produce excellent automobile campaigns, you can subscribe to on-demand firms such as Delesign. The complete capability of Delesign will enable you to finish projects faster - be it graphic design, video editing, web mockups, and even SEO writing. Delesign's creative talent and fast turnaround will enable you to speed up your automobile campaigns.