Are you ready for this holiday season? Do you know what holiday email campaigns you’re sending your subscribers this season?
Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help.
Here are some classic holiday email campaigns ideas and a few twists on the classics:
Advent calendar
Highlight a selected range of products – or even a single product – every day. Offer an impressive discount that’s only valid for a maximum of 24 hours. A good way to showcase product variety.
Fundraising campaign
Celebrate the “Season of Giving” by supporting one of your favorite organizations. You can donate a portion of your sales, or come up with different ways that encourage people to interact with your business and donate.
Holiday preview sale
Give your audience the chance to beat the holiday rush — bring people into your store early with a holiday preview sale! You can encourage current customers to bring their friends, and even offer additional discounts to them for helping you spread the word about the event.
Cyber Monday offer
If there’s an e-commerce side to your business, make sure to participate in the annual online shopping event, Cyber Monday. You can send a series of emails leading up to Cyber Monday letting people know about special discounts, and send a final reminder when the big day finally arrives.
Free shipping
There are many small things you can do to add value this holiday season. One of the easiest ways to add value is to offer free shipping leading up to the December holidays. You can encourage people to shop online or provide details so that customers can call to place an order.
Gift card bonus
In addition to traditional discounts, you can also look for ways to reward people for shopping small by adding a bonus prize, like a gift card or gift certificate.
Offering a gift card as a bonus can increase sales during the holiday season, and can also help introduce you to new customers in the process.
Holiday gift guide
Help your customers find the perfect gift with a holiday gift guide.
You can send a general mailing to your entire list, or create separate lists for different audiences and come up with different gift ideas for all of your dif ferent audiences (gifts for moms, gifts for your husband, gifts for your grandkids, etc).
Extended holiday hours
Keep customers up-to-date about any changes in your schedule throughout the holiday season. Customers will be thankful for the reminder and will be more likely to fit you into their holiday shopping plans.
Naughty or Nice
With so many businesses vying for your customers’ attention during the holidays, you’ll need to come up with creative ideas to get your emails noticed. Boston-based burrito restaurant Boloco uses humor to make a lasting impression, while also promoting their holiday special.
Last-minute reminders
Don’t forget to factor your last-minute email reminders into your holiday planning. You can come up with a list of last-minute gift ideas and promote them in the days leading up to the December holidays. Or help customers find last-minute decorations for their holiday parties.
Shipping deadlines
People need all the help they can get when it comes to keeping track of important dates and deadlines during the holiday season. Email is one of the most reliable tools you can use to notify your audience about any important deadlines.
Santa Claus game
Give away the 50th order for free every day. (Or offer 50% off the 50th order.) The chance of winning the “Christmas lottery” will increase order volume
12 Days of Christmas
Use the days after Christmas to entice customers to make purchases for themselves for all those wishlist items that never showed up under the tree. Remember, too, that many consumers receive gift cards for the holidays or will want to exchange items.
Conclusion: Try these Holiday Email Campaigns
Delesign makes it easy for you to create these holiday email campaigns. Your designer will be happy to create stunning promotional materials and email campaigns that will make you look good in any inbox.
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Rowena is an ambassador at Delesign. She provides customer support and represents Delesign online. Outside of work, she likes traveling, reading books, playing string instruments and searching for the best memes on the internet.
