12 Excellent Logos From Cloud-Based Services To Use as a Basis

Cloud-based businesses, including SaaS or technology platforms, need a well-crafted logo to represent the firm. Have a look at some of the cloud-based services logos compiled here. They can serve as inspiration for your company logo.

Just how important are logos? Logos inform the customers about a brand, with 50% saying that they're more likely to use a company if they recognize the logo. In the survey conducted by Promotique, 42% say that it affects their perception of a brand's personality. If you're in the public cloud services business or a relevant sector, your logo has to be able to capture a part of the sizable $397 billion market size expected in 2022.

What Logos Represent Cloud-Based Services?

The ideal logo for cloud-based services has to look professional with a design that makes customers trust the brand. You can use different shapes and even just a creative use of the font to symbolize the business. Let's examine some of the well-known cloud-based services logos that have successfully made a name for the companies that they represent.

Text-based logos

We'll start with the simple, direct-to-the-point execution of just the plain company name or abbreviation as the logo. For these companies, it's all about imposing a name recall.

1. Amazon Web Services

The e-Commerce giant Amazon diversified into providing cloud storage solutions, the AWS or Amazon Web Services. It has become one of the most widely used shared hosting services for various businesses.

AWS incorporated the same arrows seen in the logo for the primary company Amazon. This example of cloud-based services logos has similar font and color elements from their e-Commerce company Amazon. If your firm has a longer name, it helps to abbreviate it and use the abbreviation as the logo form.

2. Egnyte

Egnyte specializes in safely storing content in the cloud with its advanced security features. They have a multi-cloud platform to accommodate simultaneous management of sensitive data.

To emphasize its multi-cloud capability, Egnyte places lines resembling pathways in the letter Y of its logo. The logo has minimal additions, with only the strategic use of the line to enhance its look. Identify key design areas that you can implement based on the company name or font you're using. You may be able to connect certain elements that can work as a meaningful business logo.

3. Rackspace

Rackspace has a variety of services available mainly for cloud applications. The firm partners with similar cloud-based entities, providing compatibility and choices of tools to use.

Previously, Rackspace had a symbolic logo before rebranding to a minimal design that directly states the company name itself. There's also an iteration using only the letter R to indicate simply the company's name. The simple and basic execution is an effective branding method, particularly for a business that has yet to break into the market.

4. Microsoft Azure

The Azure cloud service platform from Microsoft provides Windows and Linux-based virtual machines. From database management to balancing network loads, Azure has tools to build applications.

Azure went from a sharp-edged logo to a more curved form of the letter A. According to the company's official blog statement of the new logo, the goal is to make it look fluent and aligned with Microsoft's graphics and icons. For businesses that want a clean look without cluttering graphics, a simple iteration of letters based on the company name can also work.

5. VMWare

VMware has cloud-based solutions to build apps. The cloud environment from the company enables project management as well as networking and industry-specific solutions.

The previous logo design of VMware had a cloud with multiple colors on them. They then removed it, remaining only the grey-colored name of the company and no other additional graphics. It's an example of cloud-based services logos that look easy on the eyes. The modern touch establishes the business's technical capability focusing on its core business services.

Combined text and graphics

You may want to use a distinct shape to represent your brand. However, if you're still starting, you may need to add the company name. As a start-up cloud firm, make customers familiar with your logo first so they can identify your business.

6. Kamatera

Kamatera has choices of cloud solutions, including virtual servers, private networks, and firewall security to host data.

The graphic design beside the Kamatera text reflects the dynamic structure of its service. It's the typical tech-inspired logo design with an intricate styling and complex form. While not necessarily a Web 2.0 design for cloud-based services logos, it gives off an established reputation for the business.

7. Indium Software

Indium provides tools for cloud-based management of data and quality assurance testing. The company's automation service helps organizations manage their content on virtual storage.

A multi-colored graphics define the technology company's cloud-based services logos. Using a monochromatic blending of blue colors provides a dash of visual appeal. Progressive companies can also implement using more than one to two colors on a business logo. It's all about choosing colors that don't crowd the viewer's eyes and using them in a complementary design format.

Cloud element

Nothing spells "cloud-based" than the shape of clouds themselves. It's a way of emphasizing that a business provides cloud computing services, which is how these companies choose their logo to appear.

8. Salesforce

The cloud-based CRM tool Salesforce is a well-known solutions provider integrating app development, sales data, and other cloud computing activities.

This example of cloud-based services logos incorporates the company name just inside the cloud-shaped design. Even without the company name, the distinct shape is attributable to Salesforce, especially for those familiar with the company.

9. Apple iCloud

Most Apple device users are familiar with the cloud storage application iCloud. Available only in Apple machines, the app stores images and other data from the user.

The iCloud logo is the icon visible on iPhone or Mac when users back up their content through the platform. In iCloud's logo, they go for a minimalist cloud shape. The design adheres to the sleek branding of the Apple company. Even with the verbatim use of clouds, you can also make it look appealing and connected to your brand, just like what Apple implemented.

10. pCloud

pCloud helps organize files, such as videos and photos, through an encrypted storage solution, making it secure for accessing and sharing content.

For pCloud, they derived their logo from their namesake company and business. They choose a cloud-shaped format for their cloud-based services logos. An encircled letter P accentuates the cloud design, indicating the company's name.

Creative format

Get creative by using unique graphics for your SaaS or tech business. Some companies, such as the examples here, represent their business through cleverly designed cloud-based services logos.

11. Dropbox

Dropbox is a file storage platform that several users from around the world use to host content. The company provides easy and accessible viewing of files online, making it one of the top choices of cloud services.

Taking a cue from its name, the company opted for an opened box icon to represent Dropbox. The cloud-based services logos example is an intuitive way of expressing how users can drop their content on a virtual box. And it tells precisely that the company is known for sharing and hosting digital files.

12. Slack

While Slack is commonly known as a communications tool, its features include storing files right within the messaging platform. Users can paste photos and documents or integrate compatible apps right within the Slack communications software.

Slack started with cloud-based services logos resembling a hashtag or numerical sign. They then rearranged the design elements to what looks like a metaphoric representation of a community. With a well-thought-out design, you can create a logo that mirrors the purpose of your business.

Creating Your Own Cloud-Based Services Logo

These variations of cloud-based services logos can serve as inspiration for your company's identity. Mix and match them according to what type of logo you want. A full-time graphic designer can help you come up with a logo fit for your cloud-based service firm.

Alternatively, there are freelancers, marketing agencies, or on-demand subscription services for logo creation. Depending on your budget, creating a logo costs anywhere from $0 up to $1.28 billion .

To design a logo without the exorbitant cost, you can subscribe to on-demand graphic services such as Delesign. For only a flat monthly fee, you'll have a dedicated graphic designer to produce a cloud-based services logo that best represents your business.

If you need more revisions, Delesign can also accommodate an unlimited number of projects. You'll be able to complete your branding materials from a logo, its iteration, and other supplementary graphics to market your business.