Design as a Service: What You Should Know About DaaS

You are probably used to hearing about Software as a Service or SaaS. We’ll take you further in this post by introducing you to “Design as a Service.” This concept has been around for a while even though it isn’t as well known as SaaS.

It is no secret that many design disciplines base on a foundation drawn from other fields. For example, cognitive science, aesthetics, and technology all contribute to what we know as design today. This the same for design service.

It is based on several concepts including user experience, project management, and marketing. All of these together help graphic designers provide more efficient services to businesses.

Principles of Design as a Service

Design as a service sees firms bring together graphic artists under their umbrella. There is one sole aim, to provide design services to businesses to help their businesses get better. We are in a world where graphic design is the basis of any marketing campaign.

Technology has created several outlets for marketing campaigns these days. No longer do we stick to physical campaigns. Most campaigns take place in a virtual space known as the internet. From daily social media posts to creating content on websites and blogs.

The question is this, what principles guide design service? If we can understand this, then the client knows what to expect. Also, design companies are sure what their responsibilities are.

Principle 1 – User-centered

Graphic design is an art in itself. But design services expand the boundaries to no longer be centered on the artist. Now, it requires that the designer considers the needs of the client as well as what is required on the market. There is a need to follow trends in this industry and make designs user-centered.

Principle 2 – Co-Creative

Once upon a time, we either had to employ in-house designers or work with freelancers. Design as a service has changed that. These companies are co-creative spaces involving many people working under the same umbrella. The benefit of this is that clients enjoy the best services as specialists are assigned to tasks.

Principle 3 – Sequencing

Design services must work with carefully ordered sequences. These sequences are key moments in the journey of the customer towards satisfaction. It all boils down to how user-friendly the service is.

Principle 4 – Evidencing

What are the elements of the design service? A design service company should provide clarity concerning its processes. This helps the company earn the trust and loyalty of the customers to achieve re-occurring patronage.

Principle 5 – Holistic

We can put this into one simple phrase “context matters every time.” It takes into consideration the whole experience from contact to delivery.

Benefits of Design as a Service

In this section, we attempt to answer the question, “Why choose design services?” It is important to understand that because it is service-based, it views the customer’s perspective more. After all, the “customer is always king.”

This means it is based on concepts like customer understanding, customer experience, and value proposition. It also involves uniform service quality, customer orientation, and service promise. When you put all of these together, it is clear that Design as a Service presents businesses with several benefits.

Quick Turnaround Time

When you subscribe to these services and submit a design request, the turnaround time is amazingly quick. Most of the time, first drafts don’t exceed 24 hours. You should know that these companies thrive on speedy delivery and customer satisfaction.

Since they have several, design as a service expert under the same umbrella, they assign your task to the best match. This individual is also the most available at the time. Revisions are faster as well, unlike what you get from freelance designers.

Access to Versatility

Businesses and their marketing campaigns thrive on graphic designs. This means that you’ll need all kinds of designs to achieve your short and long term goals. There are different kinds of designs and they come in all manner of formats.

All you need to do is place your request and you get what you want the way you want it. The different formats include JPG, PNG, PDF, SVG, PSD, AI, and EPS. What kind of designs are we talking about? Everything on the list below:

• Apparel
• Billboard ads
• Blog graphics
• Business cards
• Car wraps
• Facebook ads
• Infographics
• Letterheads
• Logos
• Magazine covers
• Online ads
• Pitch decks
• Print ads

These designs are fresh because there are so many perspectives coming together. Also, the designer assigned has the exact skillset to deliver the best quality for your request. Most of all, these designs are tailor-made for you.

Seamless and Quick Process

When you hire graphic designers, there is always the challenge of how they handle their processes. It lacks efficiency most of the time. Design as a Service clears this mess very easily. Getting your design is a very simple and straightforward process. It usually entails:

• Submitting your design request.
• Entering the design details in the provided fields. These details include project title and description, attachment types, etc.
• Decide on your preferred colors.
• Choose your file formats.
• Create the project and wait.

Like we stated above, turnaround times are mostly between 24 hours and 48 hours on most platforms. Once you receive your designs, you can revisions if there is a need. Else, you submit your next request. Seamless, right?

Billing Rates

For many people, they may consider these services as costly. But then you should consider the fact that you have a remote designer at a flat rate every month. This designer gives you a couple of hours of design a day. Unlimited designs for a flat rate each month, how cool is that?

It is perfect for companies that have a ton of design tasks every month. This kind of service provides you quality, affordability, and efficiency all wrapped in one package.

To add to this, there are no hidden charges or billing surprises that come with freelance or in-house designers. Design as a Service charges you exactly what you agree on each month without extras on revisions.

Saves Time

Many times, your business needs a quick turnover of designs so that you can move on to the next one. If you don’t do this, matching your competition is almost impossible. Even if you have in-house designers, they may not be able to cope with the inflow. They may even run dry on ideas after a while or they aren’t just capable to handle the design task.

Freelance designers, on the other hand, are not so loyal because they thrive on having several clients. It is mostly on a first-come-first-served basis or the highest bidder. Either way, you may not be on top of their priority list.

With on-demand services, there’s no such thing as a priority list. Every client is a priority and should be attended to as quickly as possible. This means that you cut down the number of hours you have to wait for tasks to be complete.

Conclusion

There is no doubt that Design as a Service has become very important to businesses these days as it plays a role in brand perception. With Delesign, your business gets to enjoy all the benefits that come with DaaS at little cost.