8 Digital Marketing Ideas for Events That Really Works

Are you planning an event?

Just imagine if you spent a great deal of time planning an event and no one attends. It would be a waste of time, money, and effort. So, on top of planning your event, it’s essential that you promote and market it correctly.

This article will go through some of the best digital marketing ideas that you can use for your events.

Power of Digital Marketing

So, what’s the power of digital marketing?

When you rely on traditional marketing you will be facing limitations. Your TV ads will have a limited audience. The number of people who can read your print ads is also limited. With digital marketing, you don’t face such a limitation.

The entire world is your audience. More than half of the world’s population uses mobile devices and 3.6 billion people use social media globally. That is how of an audience you have if you use digital marketing.

Of course, not everyone on the internet will be your audience or will be interested in your event but it just shows how much potential digital marketing has.

Digital Marketing Ideas for Events 

Here are some of the best digital marketing ideas that you can use for your event:

1. Early Bird Discounts

People love discounts. Sometimes, they would buy something just because the price is discounted. You should take advantage of that impulse by offering early bird discounts to your event.

Offer discounts to those who will sign up early. The earlier that they sign up for your event, the bigger the discount should be.

2. Maximize Social Media

For many people right now, social media is the internet. They don’t use other platforms except for social media so you have to maximize the different social media platforms that are available. 

Facebook alone has a monthly active user of 2.7 billion. This just shows that if you use social media correctly for promoting your event, you will get all the attendees that you need. 

Different social media platforms would require different techniques for attracting attention to your event. For Facebook, you can create a Facebook Page for your event and then share it with relevant Groups. You can also collaborate with someone who has influence in the field that you are in.

Again, remember that each social media platform should have its own way of working. One tactic that works for Twitter will not necessarily work on Instagram.

3. Utilize Ad Retargeting

There will be a lot of visitors to your site who will not end up doing what you want them to do, which is to confirm that they will be attending your event. This does not necessarily mean that those people are not interested in your event. It’s possible that they were just distracted before they could take the action or they just didn’t have enough time. 

Those visitors are opportunities for you to get attendees to your event. There is a chance that they are interested and you can still get them by using ad retargeting. With retargeting, you can constantly remind them about your event.

4. Use Video Content

Around 85% of internet users in the United States have watched online videos on their devices monthly. People really prefer video content over text and as things stand, there will be an increased demand for video content in the coming years. Use video to promote your event.

Make the video content interesting and exciting. People should want to know more about the event.

5. Use QR Codes

Quick response (QR) codes have been around for a long time now but it’s only in the last few years that people have been realizing their potential. It’s very easy to download a QR code reader now. You can utilize this piece of tech to promote your event.

Include a QR code on the promotional materials that you are producing for the event. The code should link to the page for the event or some other source of additional info regarding your event.

QR codes can also be used for your digital marketing efforts. Include it in all your marketing materials whether online or offline.

6. Use Infographics

People prefer visual content over text only but some of the messages that you want to send come in the form of text-only. So, what do you do? The best thing you can try is to create infographics.

Infographics combine the attractiveness of visuals with the information carried by text. Another important thing about infographics is that they’re highly shareable. By letting other people share your infographics, you are allowing them to promote your content. That’s free marketing for you.

7. Give Away Merch

You need to create interest in your event and the best way to do that is to give away merchandise that has your branding and information about your event. T-shirts, bags, mugs, and caps are popular choices. The cool thing is that you can have these materials manufactured cheaply in China, you just have to make sure you have enough time for it.

Giving away merch will incentivize people to attend your event. Now, the good news is that you can also give away digital products as giveaways.

8. Use Augmented Reality

Augmented reality is becoming more common now. Games and apps are using A-R at an increasing rate. It would be a missed opportunity if you don’t use augmented reality to promote your event.

You can create an AR game that will give the attendee a virtual experience when they go to your event. People will be talking about your game and your event if you do this.

Just take note that developing an A-R game can be very expensive but it can be worth it.

If you need help when it comes to making infographics and you should check what Delesign has to offer. They can help you in coming up with designs that can catch the attention of the target audience for your event. Don’t try to do things on your own or rely on unproven amateurs when you can rely on professionals.