Not all banner ads create click throughs and not all click throughs create sales. Not convinced? Check out these top reasons why your ad banner designs can make or break your business.
They’re often the first interaction a potential customer has with your brand.
Did you know that 84% of website conversions occur in the first visit? After the second visit the rate drops to 11% and it doesn’t get much better from there. Talk about the value of making a good first impression!
In other words your banner dictates the initial feelings and actions that will be taken by your ad viewership. Professional design helps create a lasting impact on your business and could mean the difference between a potential customer buying today or never visiting again.
Click Through Rates are higher than most other types of content.
The main appeal for most banner ad campaigns stems from having a higher volume potential than all other ad types. The higher the amount of impressions, the greater the opportunity for click throughs. The tricky part comes when you analyze how many of those click throughs actually lead to sales.
Not all clicks are created equally. The difference between a curious onlooker and an interested buyer can be as simple as a clean and clear banner design.
In that small yet powerful space, having a brilliant design that addresses a single benefit with a striking image will help your ad viewers get a sense of what they can expect when they browse further.
Visual ads are the most memorable.
When you think of McDonald’s do you remember the 50 word descriptions they use for their burgers or do you instead picture the golden arches, a box of fresh, crispy fries, or a certain clown-faced character? Chances are you thought of at least one detailed image the fast food empire has been feeding us for decades.
The opposite can also be true. You may have trouble recalling a banner ad you hate, but the moment it shows up in your search again you’re flooded with past frustrations and click X faster than you can even blink.
When you consider your own business, what images do you want people to associate it with? How high quality are those visuals? Besides visiting your website or social media, your banner ads help can potential customers enforce that relationship between the photo and the feeling your brand gives them.
In other words, don’t leave the results of this important marketing asset up to chance. If you need help creating a stunning banner ad for your business, Delesign is here to help. If you need help optimizing, automating, and growing your ad campaigns, visit our partner Adzooma.
