Effective Facebook Retargeting Strategies for E-commerce Sales

Wondering how to boost your sales online? Look no further than Facebook retargeting. Let’s start! 

E-commerce means big business. If you play it right in e-commerce, you can make a lot of money but that is a big if. It’s estimated that there are over 12 to 24 million e-commerce websites today. That’s how much competition you need to face. The number means you need to utilize all the strategies that you can to maximize your e-commerce sales.

One of the strategies that you can engage in is Facebook retargeting. This article will look into it in detail, including how it can help you grow your e-commerce business. 

What Is Facebook Retargeting?

Facebook retargeting is the process of finding those who have visited your site, and then using the data, you have to find their Facebook profiles. The next step is to run ad campaigns that will target those people. Those ads are meant to convince people to go back to your website.

How Can Retargeting Help You

How can Facebook retargeting help you? First, it’s essential to understand how it works. Retargeting works through cookies technology. Retargeting works best when it is used in tandem with other marketing efforts. Because the people who have visited your site have already shown some form of interest in your site, it is relatively easier to buy something for you.

Facebook Retargeting Strategies for Boosting Your E-commerce Sales

What strategies can you use when running Facebook retargeting? Here are some of the best ones:

Shopping Funnel Retargeting

You need to segment your Audiences based on their funnel stage. Under the shopping funnel retargeting, you will be running your Facebook campaigns based on customers’ shopping behavior that indicates where they are in the shopping funnel.

The ad you will be sending your leads will be based on how your customer will interact with your site. For starters, you can divide your audience into three segments under this strategy:

• All site visitors
• Site visitors who added to cart
• Shoppers who initiated the checkout

Your strategy should be to target the users based on their intent. The ads you will show those who just visited your site and left will be different from those who initiated a checkout. Obviously, the ones who have initiated a checkout will likely buy if you send the right ads to them.

The problem is that there will be fewer of those compared to the ones who just visited your site and left. You should also set your ads to be viewed longer by those who have expressed strong buying intent.

To make your audience easier to convince, you can offer them discounts.

Time Funnel Retargeting

As the name suggests, the time of the customer’s visit to your website is vital in this strategy. Those whose visits are most recent will be considered as your hottest leads. As time passes by, it is assumed that they become less interested in making a purchase.

You can break down your audience into segments based on how recent their visit was. The first one could be those who visited the site within the last three days. 

Themed Seasonal Retargeting

If the leads you are targeting using the first two strategies do not respond, should you give up on them? Absolutely not! There are still ways that you can retarget them, and one of those is through the use of themed seasonal retargeting.

What you can do is you can create promotions that are based on the holidays. You can then run ad campaigns for those promotions, and you have a legitimate reason for reaching out to your leads again.

The use of seasonal retargeting can be a great way to get a fresh start regarding your customer connection.

Retargeting Email Custom Audiences

If you have an e-commerce site, then you should have an email list by now. The list can be made up of your customers and the people who opted for one of your lead magnets in the past. The larger your email list is, the better.

You need to use email marketing tools to make things easier, but the advantage here is that you can target them for as long as you want. For example, you can send out ads to them each Christmas season. 

Those who have bought from your store are likely to purchase from Youtube again.

Dynamic Retargeting on Facebook  

The use of dynamic ads is a very effective means of making customers make purchases from your store. Dynamic ads are ads of products that are relevant or related to what a user was viewing before. By showing him or her an ad for a product that she or he is probably interested in, there is a good chance that you can get a purchase.

These types of ads are very effective for stores that have vast and diverse inventories. 

Retargeting Based on Engagement

You can also retarget users based on how they interacted or engaged with your Facebook. The types of engagement that you can use include. Types of engagement include:

• Viewing videos
• Messaging your page
• Ad engagement
• Visiting your page

Those users who have sent a message to your page, for example, should be interested in what you are selling. So, you can send out very targeted ads to them.

Retargeting Based on Facebook/Instagram Shops

Facebook and Instagram have added a new feature that allows you to create a storefront using your accounts. Users can browse products there and even add them to their cart. You can then use a retargeting strategy that is based on how they interacted with your Facebook or Instagram store. 

Retargeting based on Facebook or Instagram shops is very similar to the shopping funnel strategy we have gone through earlier.

Those are just the top retargeting strategies that you can use for your e-commerce business. Now, keep in mind that not all of these will be right for your business. Some of these may not work for you.

You need to pick and formulate a strategy that works best for your store. You can mix the ones listed here, and you can even use multiple strategies. What’s important is you find the ones that will work for you.