Financial Website Design: What Features to Include

For financial services and investment advisory businesses, a high-quality website is becoming an important marketing tool. According to one study, mobile searches for financial planning and management have increased by 70% from 2019-2021. With that in mind, it's important to make sure that your financial website design is up to par.

Even when most of your business comes from referrals and word of mouth, it's fairly normal for customers to look up your company online and look at your website before contacting you. According to another study, 90% of people looking for a loan or mortgage will research a company online before using their services.

That means that if your website design is outdated, or if it doesn't have certain features that potential customers are looking for, you could be missing out on business.

This implies that your website will make a first impression on potential customers. There are various elements to consider while designing a financial website, whether it acts as your major lead generation source or just builds confidence and credibility.

We've put up a list of the best financial website designs, as well as some pointers on how to make yours stand out from the crowd. But first, let's look at what constitutes a strong financial website from a design standpoint.

What to Look for When Designing a Financial Website

The most effective financial website design is built on the foundation of credibility and strong brand identification. Customers demand simplicity and ease when interacting with their funds, and they want to know that their financial partners will keep their wealth, cryptocurrencies, or digital wallets safe and secure. Digital payments, for example, are predicted to reach about $7 trillion in 2021, with contactless banking expected to treble to nearly $5 trillion by 2025. In this burgeoning field, the finest financial website designs will triumph.

Consider the following five key characteristics of website design, each of which is equally important:

• Individualized branding approach
• Impact on the eye
• UX & UI designs that are both innovative and intuitive
• Excellent copy and instruction that is both clear and authoritative.
• High usability and functionality

The general feel of a financial services website must be professional while also being individualized. People put their faith in these websites because they want to ensure their hard-earned money is safe and that their financial transactions are secure.

They must feel confident and secure in the website's trustworthiness as a financial service, while also feeling at ease while utilizing the website's functions. Many financial services websites fall short in this area. This is due to the fact that financial services websites may be daunting to newcomers.

The top ten best financial website designs for 2022 are shown below. Each is exceptional in terms of website design and user experience.

1. Photo + Text Combination

An easy-to-navigate website always has "Photo + Text" pairings. 

The Colony Group used this combination on its site to make it easier for users to understand the services it provides.

2. Suitable Color Combination

Adison Partners' website has a vibrant purple and teal blue color design that is immediately apparent to visitors. Most of their artwork and backgrounds are purple, while the writing is teal or lime green.

Even the most skeptical site visitor will be enticed by such an eye-catching display of colors.

3. Animated videos

One of Wealthsimple's best features is the entertaining and thought-provoking animated videos. Coin animations can be seen all around the homepage, which helps to create a consistent look and feel. We also adore the scrolling-activated coin-spinner. It is quite easy to switch between animations in this app.

The key headline: "Get rich slow," is prominently displayed in a large amount of white space. The simplicity of their offerings is reflected in the simplicity of their messaging. Moreover, the layout conveys the idea that investing does not have to be difficult.

4. Simple and Clear

SGUA's design uses a minimal red and black color scheme to emphasize the most significant features of the site's content. On their homepage, the slider is simple yet effective in conveying a clear message about the services they offer while also allowing visitors to sign up for their mailing list. In a matter of seconds, visitors are whisked into a quick action flow about investing, evaluating insurance products and securing the necessary landlord coverage.

5. Targeted Niche

Ellevest's website is straightforward and easy to navigate. What they do and for whom they do it are both obvious.

It has carved itself a unique niche in the market by catering to women only. It's a creative and unusual marketing tactic to urge female users to try out a service designed specifically for them right immediately. They appeal to a small but significant portion of the world's population.

Forest green and soft pink make a stunning color combination. It's attractive to the eye, with a sense of femininity, but it also expresses the professionalism demanded of financial institutions' online presence.

6. Credibility

The design of a financial website must emphasize the importance of building customer confidence and trustworthiness. You may immediately establish your competence by using customer logos, affiliate logos, and testimonials.

To build confidence and trustworthiness, the American Money Management (AMM) website uses a variety of methods, including a bespoke financial website design.

The tagline "Investing For Growth & Income Since 1999" appears prominently on the home page, which offers links to three case studies. In each case study, AMM highlights a specific type of customer. Finally, at the footer of the site, you'll find affiliate logos.

Improve Your Branding With Great Web Design

A financial website is often the first point of contact between a financial institution and its potential clients. As such, it is important that the site be designed in a way that is professional and easy to navigate. The site should also be informative, providing visitors with a clear understanding of the services offered by the financial institution.

For existing clients, a financial website can provide a convenient way to access account information and conduct transactions. By offering a user-friendly and informative financial website, financial institutions can attract new clients and retain existing ones.

These financial-themed websites are here to prove that money doesn't have to be a dreaded subject. Financial advisers may reap the benefits of a clean-looking website by including it in their digital branding strategies.