Why Is Graphic Design Important in Marketing?

Part of an effective advertising campaign is the use of graphic design in marketing. The visual tool is used across different advertising channels to reach more audiences. Graphic design mediums are necessary for several reasons, which we'll explore here.

Is Graphic Design Under Marketing?

Marketing is a broad term of activities that involves convincing people to do business with you. One of the mediums used to market a business is graphic design. With graphics, it's easy to promote your brand to your target consumers.

Creating graphics does not necessarily mean you're doing marketing. Graphic design comes in various formats, including logo creation, editing photos, product packaging designs, and many others. A business needs these visual materials to present its brand. Consequently, graphic design is a vital part of an advertising strategy.

One of the most effective ways to capture a customer's attention towards your products and services is by having eye-catching graphics. Many companies invest heavily in logo redesign, updating their packaging (including candle packaging), and out-of-home ads that pop out of the space.

Several factors affect the success of a marketing campaign, such as how familiar the people are with your brand. With visual aids, brand storytelling becomes easier. You can generate more leads and convert more customers when they know your brand. Graphic design does this and so much more. Let's explore more of the benefits of graphic design and how effective it is to market a business.

Importance of Graphic Design in Marketing

A highly converting marketing strategy requires a compelling graphic design.It contributes significantly to your marketing activities. Here are a few of its importance.

Brand Awareness

Letting more people know about your brand is easier with the use of graphics. A memorable logo or graphic design makes customers have a better recall of your brand. They'll be more familiar with a business that has a consistent and attractive graphic design format.

Take, for instance, the beverage company Coca-Cola. 94% of the world's population recognize the Coca-Cola logo, making it one of the most recognizable brands around the world. If you want your brand to be easily noticeable, you'll need an attractive logo design and graphics.

Easy To Understand

Three days after hearing a piece of information through an ad, 10% of people remember them. However, visual graphics are way more effective - 65% of people can remember the information three days later when it includes visual aids. This is because images are easier to understand and don't need to be translated.

People can readily identify what an image is, regardless of their language. You don't have to spend time looking for the exact word to describe your product. The graphics already speak for themselves, and you can add minimal texts to correlate your brand. When you have a vast target market, you can incorporate graphic designs universal to them. This reduces the need to translate your marketing materials or, if needed, will require a few words only.

Deliver Your Message Efficiently

It just takes 50 milliseconds for a consumer to notice the visual appeal of a website. This is why you have to catch the attention of a website visitor by putting out attractive graphics. In just a glance, people can readily understand what you offer through visual materials. Everything happens within a span of a few seconds of sight as soon as they view the image. And this is when graphic design becomes important - it delivers your message instantly.

Instead of spending time to clarify a complex product, for instance, self-explanatory graphics will do the explaining to your customers. Images convey more words than a sentence, making them a practical way of telling what your product or service is all about.

Convinces Customers

The biggest drawback when shopping online is that consumers can't touch, feel, and try a product. More than half of them say this experience in a survey from Bizfeel . This is why 26% of online consumers visit a physical store to see the product themselves. How do you make people feel interested in your product - whether online or offline?

To bridge the gap, you can persuade more customers to try your product or service with an enticing graphic design. Every sector benefits from graphic design. Mouth-watering photos of food make people drool over a food product or restaurant advertising the meal. Great restaurant design plan and its attractive display on restaurant advertising banners can be highly conversive. Billboards featuring a celebrity donning stylish clothes can have people wanting to wear them as well. It's effective in generating more leads and gaining interest from potential buyers.

Contributes to Sales

Generating more sales is possible through the use of graphics. It's an effective marketing tool that makes your brand a household name for customers. Your sales will improve with captivating graphics that catch their attention and convince them to make a purchase.

76% of consumers look at products with an appealing packaging design, making them a preferable choice from around 40,000 grocery stocks. Consequently, redesigning your package can generate up to an estimated 5.5% revenue lift . Thus, the need to invest in proper graphic design for your product packaging and marketing collateral.

Builds Your Brand Identity

A cohesive marketing plan comes with graphics that essentially identifies a particular brand. Reboot surveyed 2,500 consumers and found out that color is effective in brand recognition. From the hues alone, 91% were able to identify Google, and 80% correctly named the Starbucks brand. The study indicates just how important it is for a business to define its branding through graphic design.

Dominant colors and playing with logo variations relay your branding to the consumers. When doing coffee shop marketing, well-thought and implemented design can affect your brand identity. This makes your business more visible to them and instills your business identity for easier brand recognition. In just a glance at your logo or visual ads, customers already know your brand. That's why McDonald's has golden arches, and Nike has their swoosh. They let customers recognize the business right away.

Establishes Reputation

SurveyMonkey surveyed 1,308 U.S. adults and found out that logo design affects brand trust . They presented a sample logo, each with industry-specific visual elements. The respondents say they'll trust a financial service logo whose dominant color is green and red for news outlets. The color scheme, icon style, and font format contribute to people's perception of a brand. And it depends on a specific sector, so you need a graphic design that will be appropriate for your business.

With professionally-made graphics, you will look credible to your customers. Firm and consistent branding through graphic design will make them trust your business. The visual materials cement your relationship with a customer. In return, they will patronize your business over your competitors and become loyal to your brand.

In Closing

Graphic design is crucial when it comes to marketing. From outdoor advertising to online marketing, graphic design helps you reach more people. You have to create stunning graphics that make people look and be interested in your brand.

To have the right graphics for your business, a graphic designer can create a visually appealing design. There are options to either hire a full-time designer or have a freelancer work on your project. An alternative to this is an on-demand graphic design service.

Instead of scouting a design talent, on-demand subscriptions give you access to an expert graphic designer. Among the graphic design subscription services that you can choose from is Delesign, providing unlimited graphic design for your business.

Whether you need a logo, product packaging, infographics, and many other graphic design work, Delesign can readily provide you with a designer that is fit for your needs. The graphic designers available from Delesign undergo careful selection, so you don't have to assess their skill level and expertise. Delesign's talented graphic designers will be a beneficial addition to your team to help boost your marketing efforts.