Creating eye-catching visuals within your next email marketing campaign will help cement your brand’s message in the minds of your readers. Make sure you follow these steps for an overview on how to effectively design your own graphics. Stick to these and you’ll create a fool-proof campaign in no time.

Determine your message.

Studies show that people remember about 4-9 pieces of content within any given piece. Under each of these main points you can add up to 4 details. Beyond that and you’ve given your reader information overload. Unless you’re including an infographic, try to stick to 1-2 main ideas and a single well-defined call to action.

Choose your colors.

Consider the tone of your message. Color psychology may be able to clue you in on what emotions certain colors arouse in viewers. When all else fails use the colors in your logo.

Include relevant photos or illustrations.

People will remember your images before they remember the words below them. Visual memory is especially important in the email marketing world where high quality designs have a unique opportunity to stand out amongst black and white characters.

Pick your font.

Does this font symbolize your brand? Does it help convey your main message for this email? Is it easy to read? Does it convert well to smaller screens? These are all important points of consideration for any graphics you include in your email.

Optimize for mobile.

According to the tech market research firm, The Radicati Group, the total number of worldwide mobile email users is expected to reach over 2.2 billion by the end of 2018. Are your email graphics prepared for easy viewing across all their devices?

With these basics covered you’re well on your way to creating a beautiful email marketing campaign. If you need some more design inspiration, check out this PDF of Delesign’s latest work for their clients.