How to Redesign Your Website for Higher Conversion

Websites get stale. They can become less effective, and can even affect your sales and retention rate. Considering the main purpose of your website in obtaining more clients and retaining current ones, how do you really know when it’s time to redesign your website?

The Right Motivation

It's no secret that a well-designed website can help you sell products and services, but did you know that it's also possible to use your website as an engine for growth? In practice, this means increasing the number of users you have on your site or app. You're growing when your conversion rate increases from 10 visits per month to 100.

A website is a tool for sales. If designed well, it can engage visitors and lead them through the process of making a purchase decision. When thinking about how to design your own website, keep in mind the following:

• It has to be clear.
• It has to be easy.
• It has to be engaging.

Evaluate Your Site

Before you begin the redesign process, take some time to evaluate what is and isn't working with your current site. List down what you want and what you don't. Be as specific as possible. Once you have your list, identify which changes need to be prioritized.

Consider asking yourself the following questions:

• What do my users want?
• What are my goals for the site?
• What are some pain points that users may experience on the site?
• What can I do to make the site more user-friendly?

Avoid Common Conversion-Killing Design Mistakes

After evaluating your website and creating a list of what's working and what isn't, make sure you're not making these common conversion-killing design mistakes:

1. Using stock images

You may think that using stock images on your website makes it look more professional, but the opposite is true. For example, according to one study, when people see an image of a person on a site they are more likely to believe that the company has integrity if they use a real photo instead of a stock photo.

2. Clutter

When people visit your homepage or landing page, you want them to know exactly what it is that you offer and how it can help them. If your page is cluttered with too much information or unnecessary content, your visitors might immediately lose their interest. In this case, less is definitely more! Use clean lines and plenty of white space around key information, so visitors don't have to search for the most important pieces on their own.

Optimize for Mobile Devices

The number of mobile users continues to rise. According to Statista, in 2021, mobile devices accounted for 56.9% of all web traffic worldwide. In 2022 alone, the number is expected to grow by 6%. If you want it to perform well and generate solid conversions, your website needs to be optimized for mobile devices.

Here are some things to take note of when optimizing your website for mobile devices:

• Check to see if your website runs quickly on all devices. The load time directly impacts the user experience and conversion rate. If your website takes too long to load, people will simply abandon it. According to Kissmetrics, 47% of consumers expect a webpage to load within two seconds or less, and 40% are likely to leave the site if it doesn’t load within three seconds.
• Make sure your website is responsive on all devices — no matter what type of device people use (iPad, Android tablet, iPhone), they should be able to navigate through pages without any issues or problems with loading time.

Reviewing Your Website Content

1. Update Your Website Content Regularly

One of the best ways to improve your website is by updating its content regularly. This keeps the site fresh and gives visitors a reason to come back. Make sure the new content is relevant to your target audience and that it doesn’t just repeat what you’ve covered before. In fact, if you can take a new perspective on an old topic, that’s even better.

Updating your content will also help improve SEO as there are more chances for Google to index your site which will help with rankings.

2. Use Keywords Appropriately

When updating your website, think about keywords. The beauty of keywords is their flexibility. They can be used in many places such as the meta description, headers, body text, image alt text, and URL structure. They can also be used in internal links. Be careful not to overuse or “stuff” keywords as this looks unnatural and could have negative implications on ranking.

Finding the Right Web Designer

1. Don’t go the cheap route

When you get multiple bids, it may be tempting to go with the most economical one. While this might seem like a good idea at first, in reality, it will probably end up costing you more in the long run. As they say, “You get what you pay for.” The cheapest design company isn’t necessarily the best option — and they often aren’t even cheap in the long run!

2. Do your research

The internet makes it easier than ever before to do your research on any company or individual that you are considering hiring. When looking at web designer reviews online, be sure to also look into how many years of experience they have. A successful track record is a good signifier of their expertise and reliability.

It is also important to ask about their process for website redesigns and maintenance going forward. Continuous updates can help improve your search engine rankings and keep your site secure from hackers who may want to take advantage of outdated code or plugins. Be sure that whoever designs your website can also perform ongoing maintenance as needed (with pricing available).

Improving Your Website

As you think about redesigning your website, remember that it takes time to do it right. Don’t expect results immediately. If you’re convinced that you need a complete overhaul, be sure to set a budget and make a plan.

As with anything else in business, there are many ways to improve your website. But as long as you have the right goal and mindset, you should be able to find the appropriate solution for your unique situation.

The good news is, you don't have to do it alone. If you need help redesigning your website to improve conversions, we can have one of our web specialists help you. We'll work with you in designing a website that looks great and helps improve conversion.