How To Use Video In Your Sales Enablement Strategy

Sales enablement has become a popular buzzword among sales personnel. They view it as a long-term solution to all their sales challenges, and for good reason; a survey reports that over 75% of respondents who used sales enablement tools noticed an increase in sales in just a year.

If you are wondering why sales enablement has become a priority for many sales organizations out there, we have all the answers for you.

The Importance Of Sales Enablement In Effective Sales Processes

Proper sales enablement allows salespeople to streamline their sales processes and make them more effective in achieving their goals.

With that in mind, let’s check out the leading reasons behind the increase in the adoption of sales enablement.

Gives Sales Reps The Necessary Content And Training

Different teams, such as marketing, legal, and product development, are responsible for providing sales personnel with the relevant content and support.

However, they often end up providing inconsistent resources that can be quite confusing for the salespeople.

Sales enablement techniques let them collect important content and resources, including tools, market intelligence, important data, etc. They then simplify the collected content to remove any chances of confusion, making it more useful for the intended audiences.

Improves Sales Processes

Sales enablement gives rise to more efficient and smoother sales processes that boost the bottom line, generating more revenue for a company. It equips the sales team with all the information, content, training, and tools to offer value to the customers.

Also, it offers data-based insights about the sales processes so that the team can prepare for unforeseen challenges.

Better Sales Results

Sales enablement offers scalable and dependable services to increase sales results. It accomplishes this through sales-readiness that encompasses all the strategic processes involved in preparing sales reps with all the skills required to achieve sales goals.

Moreover, it supports sales reps and managers with training and communication skills that lead to better sales results.

7 Ways Video Can Improve A Sales Enablement Strategy

Among other tools, video leverages a unique power for sales enablement tools as it is more engaging and less intrusive, making it the preferred medium of choice for sales teams.

The following are seven ways of how video elevates a sales enablement strategy for a sales team.

Easier Sales Rep Training

Video is the best medium for sharing critical information with sales teams and training them through engaging tactics. According to a recent report, more than 75% of employees are more likely to watch a training video than reading documents or articles. By creating digital courses for your sales reps, they can learn at their own pace, leading to increased comprehension and retention.

Decreased Training Costs

Onboarding and training new sales reps incur enormous expenses, including scheduling and travel expenses. By recording training presentations, new employees get to learn on their own time while considerably reducing the training expenses for you.

Better Engagement

Video adds personality and warmth to presentations whenever it comes to communication with a potential client. Integrating a personalized video to the sales pitch helps a salesperson in securing the deal and boosting sales.

Not only this, videos can be added to follow-up messages with the right CTA to improve your customer relations. This gesture can compel the client to request a renewal, upsell, or cross-sell.

Easier Content Control

Video offers more control over the content you want to display to your sales teams. Through clickable options, the audience gets to choose what they want to see. Using landing pages for videos, the possibilities in the video can direct them to further training material.

24/7 Access To Training Material

Videos allow the salesperson to access the training material on professional learning and development whenever they want to. Moreover, new hires can access and re-watch the training video content at any time to strengthen their knowledge and skills.

Improved Team Communication

Since sales is a team sport, salespeople need to have the right tools to communicate with their teams as an effective sales enablement strategy. This is why video is the best thing that happened to collaboration and communication among team members.

With features like screen sharing, file transfer, and virtual whiteboards, sales teams can communicate through mobile devices or desktops.

Provides Engagement Tracking Options

Most video conferencing platforms come with detailed analytics that helps sales teams assess which videos were more effective among sales reps or customers.

6 Ways You Can Use Videos In Sales Enablement

Once you know how a video can help with sales enablement, the question arises of how it can be integrated into a sales enablement strategy.

The following are some ways you can employ videos to support the sales enablement process.

Go In Depth With Content

Create the content of the video while keeping the result in mind. Map out all the materials, graphics, and auditory content you want to integrate into the video and decide the time frames. Develop a content strategy for creating an informative video that offers value to the audience.

Record Everything Into Short Videos

To keep the training sessions interactive, you need to keep in mind the sales personnel's attention spans. This is why it’s a good idea to create and record short videos that do not run for more than five minutes.

Make You Video Engaging And Attractive

Integrate media elements such as flash animation, YouTube videos, photography, and interactive graphics to make the videos more engaging and attractive. Use the right editing software to edit the photographs, videos and animation to make them attractive. You can try out some other tool like Toonly, reviewed by Systeme.io.

Encourage Employees To Use Video Communication

To perfectly integrate the power of videos in a sales enablement strategy, you need to push your employees to use video communication. This includes using social media automation tools and collaborative tools in the video platform to comment on live-streaming videos or engage with pre-recorded training.

Ask For Feedback

After each video training, ask the audience to offer their feedback. With this feedback, you can assess the training videos' effectiveness to look for weaknesses and improve them.

Video Software Tools To Assist In Sales Enablement

Some of the most popular video software tools that can assist you in sales enablement include:

Delesign

Delesign offers services like graphic designing, animation, and other graphic services within a monthly subscription plan. This makes Delesign a huge success, with business owners editing and illustrations for their projects round the clock.

Metta

Metta allows trainers to create engaging videos and share them with their audience. It offers tools that make it easy to edit pictures, videos, sound, and text while embedding polls and surveys for tracking the video’s progress.

Covideo

This video software tool enables managers, employees, and sales teams to send videos in emails through a secure process to increase the ROI of email marketing. It also allows them to track the video and engage with the clients personally to establish solid brand guidelines.

Panopto

Panopto allows training managers to create searchable video libraries while managing live stream videos that can be recorded and shared across the organization.

KnowledgeVision

This tool allows companies and enterprises to create video presentations for their business. This makes this platform perfect for sales teams, marketing personnel, as well as training and development sessions.

Allego

Allego is an organization level video development platform based on mobile learning and development. This makes this tool perfect for technology, financial and pharmaceutical organizations that need to create and share video lessons with the entire enterprise.

Conclusion

Sales enablement is an effective strategy to help your sales team and equip them with the right resources and tools.

If you are ready to improve your sales enablement efforts, using engaging videos to educate and inform your sales team can definitely help. Use the ideas and tips detailed above to do just that.