What Are Social Media Creatives and Its Benefits for a Brand

Have you ever come across a post or ad on your social media feed that sparked your interest? How did it make you feel? When done right, social media creatives command attention on anyone's feed. Hence, you can't help but notice the striking post instead of scrolling past them.

In Facebook posts, for instance, there's a 0.18% engagement rate from fans of pages. The highest interaction rate was with videos at 0.26%. The data from Statista covering the third quarter of 2020 shows that fans, at a minimum, are less likely to engage on a post.

Unless you have creative social media posts, fans and users won't bother taking a look. With over 3.6 billion people using social media worldwide, your post has to capture them by having well-thought-out social media creatives.

What Is Social Media Creative?

With more competition nowadays, posting content on social media to stay updated isn't enough. The increasing motivation to use social media is more than just about connecting.

According to GlobalWebIndex, one of the fastest-growing reasons to use social media is to find funny or entertaining content. 45% of the age group between 16-24 are searching for content to delight them, and 31% are finding products to buy. If you want to provide a more engaging experience with your customers online, you need social media creatives.

Social media creatives are any forms of media that you post on social networks with the following attributes:

• Relevant to the social media environment that you're posting
• Reflects your brand and what your business or advocacy stands for
• Speaks to the ideal customer persona who is your target market
• Creatively executed without the glaring purpose to advertise

There are all sorts of media available that you can use as creative content. Find the sweet spot of your customers or clients to choose which type of media to use.

1. Text-based

Express in words how great your brand is with witty tweets on Twitter, in-depth blog posts, or thought-provoking Facebook status. While several brands advocate more entertaining forms of creatives, posting simple texts are also beneficial in a social media campaign.

In Twitter and Instagram, for instance, a relevant hashtag provides a clear distinction about your brand. Alternative taglines associated with your branding can also be the creatives you can infuse into images, videos or direct your overall campaign.

2. Images

Stunning visuals make more users spot your creatives among the many graphic designs and ad photos crowding social media channels.

Attract customers to take a look at your feed with a curated Instagram feed. Additionally, you can use visual social creatives to post inspiring Facebook photos, useful infographics, and an impressive Pinterest pin collection.

3. Videos and Animations

Nothing speaks a million messages than moving animations and videos which fit your target audience. Video is the top format on social media, with 90% of users watching videos online.

YouTube is the most common platform to upload videos about your brand. Videos on Facebook Watch are also fast-becoming the go-to place for brands to reach more audiences. TikTok is the platform if you want to reach out to the younger Gen Z population. Instagram TV or the IGTV, and Snapchat are also where you can market your creatives.

4. Interactive Media

As technology develops, more interactive forms of media are also on the rise. Examples of where the user engages are Facebook games, virtual reality experience, or even Buzzfeed quiz. These are platforms where you can provide engaging creatives for the users.

Using any of these types of content shows your creativity on social media, a valuable asset if you want to gain a following on any social media channel.

Different Types of Social Media

To choose which social network to launch your social media creatives, you need to know how each channel functions. Some of the general types of social media are as follows.

1. Social networks
The more familiar mode of connecting online includes Facebook, Twitter, and Linkedin, where users share and communicate with each other.

2. Media sharing
Instagram and YouTube are examples of where social media users upload images and video content.

3. Discussion forums
Websites built to discuss a variety of topics are also where users express and engage. Some of the more well-known hubs are Reddit and Quora.

4. Review websites
When you want reviews from real people, there are platforms for this, such as Yelp and TripAdvisor.

5. Blogging
When fragments of texts and images just won't cut it, blog sites are long-form media where your creatives will have an in-depth impact through an article.

Each type of social media channel has its functions. What you need to bear in mind is to use creatives wisely and appropriately to the users in the network that you choose.

What Are Marketing Creatives?

In the broader sense, marketing creatives are all about creating content specifically to market a brand. Through photos, videos, and other forms of media, creative marketing reaches an audience ingeniously.

Social media is a tool where you can put out creative content with the intent to advertise. You have to provide an engaging experience to persuade the customer to buy or be a brand advocate sharing your social creatives.

Shareable Social Media Creative Content

Apart from your main goal in marketing your brand, keep in mind how your social media creatives will blend naturally into the network. Although you want to advertise, you also don't want to sound too pushy in your creatives.

Strike a balance in exposing your brand with the organic flow of social media engagement. Keep it amusing to have more users react and share your creatives. Other ways to make users interact with your creatives are:

• Following a trendy topic, though, be careful not to do trendjacking.
• Promotions such as contests where users will get incentives.
• Adding value in the form of infographics or educational facts.

Globally, 43% of users research products online in a social network. If there are more likes and comments on a post, 23% say they're more likely to make a purchase. Your brand could appear when social media users are searching for a product and at the same time convince them to buy. Creative use of social media helps show your brand and increases the chances of a sale.

How Do You Create Social Media Creative Content?

Social media and creativity go together as you need to provide an enjoyable experience for your audience. If you want to unleash the power of social media in boosting your brand, come up with a properly planned creative.

Goal-setting

Have a clear goal before crafting your social media creative content. Ask questions and identify which among your social marketing initiatives need improvement. From there, you'll have a direction on how the social media creatives will appear.

Pick an Emotion

If you want effective content that stands out from the noise, you need to evoke a reaction. Either a joyful or a sentimental creative, choose how you want users to feel. The tone of your content should follow the emotions that you want to trigger.

Creative Brief

Ideally, you would have a rough sketch of the mood of the text or the graphics. Brainstorm ideas and align the agency or team members involved with a creative brief that compiles your plans.

Materials

From the several types of media, decide what materials you want to use for the campaign. Is it a simple tweet on Twitter, a photo shoot, or full-blown video production? Plan how you want to come up with the material so you can set aside a budget if needed.

Know the Pricing

A single social media design costs around $50, while some graphic designers charge $50 per hour of work. If you're looking for a package, it can range from $100 to $300. Completing a graphic design template will cost up to $600. And if you want to hire a graphic designer full time for your creatives, the average base pay is around $45,000 in the United States, according to Glassdoor.

With several options available nowadays, you have more options than hiring a full-time graphic designer. Freelancer.com states that an average project costs $140. Some companies outsource this to a social media creative agency, charging $100 per hour and upwards of $3000.

Alternatively, you can have a third-party design provider such as Delesign. With Delesign, you will only be paying a monthly fee of either $349 or $499 to have a dedicated designer work for your graphic and video needs. You can fill up your social media calendar with an unlimited number of creatives without the full-time cost of a graphic designer.

Delesign infuses brilliant ideas from its talented designers to bring your creatives to life. From concept to execution, your social media creatives will have a fantastic social media impression.