Social Media Rebrand How-Tos for Your Business To Be Relevant

Businesses that use social media do a rebrand to keep their page fresh and relevant. And it's not just merely changing the cover image of your Facebook page. There's more to social media branding than the visuals alone. Let's find out more.

What Is Social Media Branding?

Branding your business on social media calls for a different approach. Social media is an effective communication tool with over 4.2 billion active users. To take advantage of its widespread use and massive reach, you should follow the prescribed format of social media, from mobile-optimized design assets to witty captions.

Facebook, for instance, works well with different media formats, whether that's plain text, image carousels, or videos. Twitter will be mainly for short but sweet updates, and Instagram can be a visual haven for your brand.

Social media branding encompasses everything that audiences can see, read, or experience when they head on to your social media profiles. Two significant characteristics to keep in mind on social media branding are: be authentic and be consistent.

a. Authenticity - 91% of consumers want brands to be authentic in their posts. Always aim for an honest and sincere post that resonates with your brand.

b. Consistency - consistent brand presentation leads up to a 23% increase in revenue. When using different platforms, match each profile according to your brand identity to maintain cohesive branding, even on several third-party platforms.

Create a solid foundation for your social media brand the moment you sign-up on any platform. It's what people see publicly and relate to about your business. If you want to change your social media branding, do it with your target audience in mind. With that, let's dive into how you should change your brand on social media.

How Do I Change My Social Media Brand?

Social media is an indispensable tool for your business, and you need to rebrand your profiles according to changing times. If you already have an existing social media account, you have to keep changing your social media brand to make your loyal followers be informed about your business. A few of the actions to take are as follows.

Define your goals

Start by having a goal associated with your social media rebrand activity. Do you want to update your cover images for the sake of updating? Target new demographics that you haven't reached before? You have to know what you want to get out of the rebranding effort so you can align your rebranding plans.

Identify opportunities

Social media is an ever-evolving platform, and its algorithm changes fast to suit the taste of its users. If you want to do a social media rebrand, you have to spot these opportunities for your business. Discover what your followers are doing or consuming on social media. Do they want live streaming to showcase your products on social media? Or get an Internet celebrity to endorse your brand? Tap into these opportunities on social media.

Double-check the platform

As a third-party platform, social media has policies on using them to promote your brand. Things like image size, character limits, username availability, and many others. These are just a few of the policies that vary from each platform. It's crucial to know what these policies are to have a well-designed page upon rebranding. In some cases, it also prevents your hard-earned page from getting locked out.

How Do You Introduce a Rebrand on Social Media?

Follow some of these actionable steps whether your entire firm is rebranding or if you're planning a social media overhaul. These steps make it easy to manage the expectations of your brand followers.

1. Schedule a launch

Having a schedule is key for a successful social media rebrand. When you schedule your launch, you can manage your posts more effectively. Tools like Hootsuite or Buffer work well to plot your launch down to the specific minutes. You'll have the advantage of having an organized update instead of coming in as a surprising rebrand to your followers.

Use previous historical data from the social media platform to find the most optimal time for posting teasers or changing the main images on your account. This way, more people will engage and rightfully be informed about the changes you make on social media.

2. Create teasers

Previews of your rebranding are a more captivating way to present your new graphics. It won't come up as a surprise to your brand followers. Align your teasers with a carefully planned schedule, revealing the rebranding on an important date. Even better, a countdown on your social media will have followers look forward to visiting your page.

With teasers, you gain momentum from your social media audience. They'll anticipate your rebranding activity instead of passively scrolling through. Teasers will even increase their interest in knowing what your business has in store for them on social media.

3. Get your audience to engage

When rebranding your page on social media, it's best to have your audience participate every step of the way. The active participation of your audience can help boost the interest in what's upcoming about your brand and make them engage with your social media accounts.

A few ways to get the audience to engage with your rebranding efforts can be to create a contest, do a guessing game, or ask questions on your social media page. Who knows, you may even uncover some aspects of your business that you need to incorporate on your social media rebrand.

4. Provide an FAQ

Questions will arise from your rebranding activity. They may be wondering if there's new ownership, a new process, or a simple update of your social media. That's why it's also important to include an additional step to have FAQs for your audience.

You can include the story behind the social media rebrand, what it means to your loyal followers, and how it affects their transaction with your business. Anticipate some of the questions your audience is more likely to ask and work your FAQs from there.

5. Listen to feedback

Not all social media rebrands can be considered a success. Take, for example, when Gap changed its logo. It wasn't well-received when they updated their previously minimalist logo to one with an additional, unnecessary square-shaped clipart reminiscent of Microsoft WordArt text.

To avoid a faux pas rebrand, get feedback from your followers or do extensive research beforehand. It can either be a more appropriate logo design that will appeal to your target audience or a color palette that's pleasing to them. By having feedback, you'll have an idea of how you can properly do a social media rebrand.

What Are Examples of Rebranding?

Burger King's Campaign

Burger King went for a cohesive rebranding campaign when it changed its logo and overall graphics. Always active in social media, the company's visual assets and careful execution is a prime example of a social media rebrand that other businesses can emulate.

They had a consistent flat retro design styling, which they used and spread across various social media platforms. This rebrand is an example that you shouldn't just look at the single logo alone - you should also pay attention to your entire brand image when rebranding.

Seasonal Rebranding

During the holiday season, businesses usually have their social media profiles rebranded to celebrate the occasion. You can see this with companies adding Santa Claus or poinsettia on their cover photos for Christmas. Come Halloween, jack-o'-lanterns or cobwebs will be on their social media accounts. Cupid bows and red hearts for Valentine's too. The list goes on.

These are just a few occasions when your business may also add temporary designs to your social media to celebrate a special event with your followers. It's a subtle way of reminding your audience that your business exists.

The Viral Logo Redesign on TikTok

If you haven't heard of it yet, a TikTok creator - Emilyzugay - who happens to be a designer, suggested logo redesigns for several companies. The TikTok accounts of Amazon, Tinder, McDonald's, and many others agreed surprisingly to the quirky redesign. The response from these companies was nothing short of hilarious as they changed the logo on their TikTok accounts, following the designer's recommendations.

While this isn't an actual rebrand, the short-lived buzz created on a social media platform is one way for companies to promote their business. It means that your brand knows what's going on in the social media sphere. Your audience may even embrace the rebrand, even if it's just a temporary fad to increase the relevancy of your business.

Final Thoughts

Social media rebrand is necessary if you want your business to stay relevant. The key here is having a strong team of talented designers to make the rebranding effort a success. One of your options to access senior-level designers is to subscribe to a firm like Delesign. 

Delesign has complete capabilities in full-suite rebranding from graphic design, video to web development and SEO writing. With its unlimited service offering, you have an efficient and cost-effective means to pull off a social media rebrand. Delesign will have a dedicated designer produce high-quality and unique design assets for your social media to attract more loyal brand followers.