Turning out holiday email marketing campaign after campaign can feel like a mad crazy sprint starting shortly before Thanksgiving and lasting through the New Year.
There’s a lot to keep track of creating the perfect layout, images, copy and CTAs for your holiday and Christmas campaigns.
But it doesn’t have to be a ton of work. In particular, it doesn’t have to be last-minute work. With some strategic planning and some fresh inspiration, creating this year’s holiday campaigns can be as easy as Christmas pie.
Here are 6 tips for a successful email marketing campaign
1. Start Early
One of the most important things you can do when scheduling your email marketing campaign is to make sure you plan ahead. You absolutely cannot wait until mid-December to start planning out emails. The sooner you start, the better.
2. Market for Every Holiday
It’s easy to create a Christmas marketing campaign and call it a day. But if you want to make real progress, you need to make sure you cover every single holiday possible.
3. Create a Sense of Urgency
If you want to get sales, you have to learn how to create a sense of urgency — today! See how that works? When you use words like "act today", "limited time offer", “this week only” or any variation of those phrases you trigger a buying instinct in customers.
3. Use Festive Opt-in Forms
Opt-in forms are an excellent tool that can help surge the growth of your business. During the holiday season, it’s helpful if you make holiday-themed opt-in popups to encourage your customer to sign up for your newsletter or take advantage of your offer.
4. Use Holiday Themed Text and Email Templates
When you’re sending out your marketing emails, you have to make sure that you’re expressing holiday cheer. You can do this with your email subject heading, body, and email template.
5. Abandoned Cart Follow Up
Since the holidays are so hectic, oftentimes people will start placing orders and then get interrupted. Maybe they found a deal elsewhere, they got busy, or the person they were shopping for walked in the room. As a result, they abandon their shopping cart.
Conclusion
There are plenty of ways you can run a successful email marketing campaign this holiday season. Most of what you’ll be doing is experimentation to see what your customers like.
As you develop your brand and a strong following, you’ll start to notice trends in the way customers respond to your emails. After you figure out what your customers like visually, you can start tweaking your special offers and promotions. Before you know it, you’ll have enough data to start planning for next year.
Remember, much like shopping, it’s never too early to start planning your email campaigns for the holidays! If you need help in designing your marketing campaigns, our designers at Delesign are more than willing to help!
Rowena is an ambassador at Delesign. She provides customer support and represents Delesign online. Outside of work, she likes traveling, reading books, playing string instruments and searching for the best memes on the internet.
