The Future of Marketing Automation: Best Marketing Automation Tools for Marketing Agencies

Best Marketing Automation Tools for Marketing Agencies. Managing marketing processes and campaigns across multiple channels through automation allows businesses to drive more leads, and convert them to sales. Automation equips businesses with the most capable tools to effectively handle repetitive tasks. The rise of automation has resulted in many marketing automation tools to be developed to address different operational challenges that businesses face nowadays.

Marketers consider marketing automation to be essential as it greatly affects the overall success of their marketing activities. This is also true for marketing and growth hacking agencies. Many agencies have been using marketing automation tools to manage their marketing processes and multifunctional campaigns. This allows them to save time and money, measure and develop marketing investments, and grow revenue faster. To put simply, marketing automation helps optimize marketing ROI.

With so many marketing automation tools available in the market, identifying which one can truly provide fast and sustainable growth for agencies can be hard, so here are some of the best marketing automation tools for marketing agencies you can check out:

8 Best Marketing Automation Tools for Agencies

8 Best Marketing Automation Tools for Agencies

1. GreyMetrics

GreyMetrics allows multi-client and multi-channel reporting solution for agencies. It connects marketing data from 20+ marketing channels and provides a unified view on a single report. It gives you the flexibility to customize reports with over 300+ data widgets to add.

Best Marketing Automation Tools for Agencies: GreyMetrics

GreyMetrics Features:

• Autogenerate & Send Client Reports
• Master Multi-client Management
• Cut out Redundancy
• Multilingual Reports
• Drag and Drop Builder

2. EasySendy Pro

EasySendy Pro helps you to create and manage email campaigns for multiple clients from one single dashboard. It helps you to send emails from multiple SMTPs, track emails, create automated emails, list segmentation and more.

EasySendy Pro Features:

• Send Emails from Multiple SMTPs
• Advanced List Segmentation
• Unlimited Subscribers & Lists
• Email Automation & Scheduling
• Advanced Email Tracking

3. Hubspot

HubSpot’s workflows tool is automation beyond email, so you can scale your growth and spend less time on repetitive tasks. HubSpot's marketing software is everything you need to increase traffic, convert leads, and prove ROI — backed by a support team that helps you grow. HubSpot’s marketing software enables you to build and modify your website without help from IT, publish content that actually gets read, convert more visitors into qualified leads, turn leads into customers with less effort, and confidently report your impact on the bottom line. HubSpot helps streamline your marketing by bringing your team, tools, and data together in one place.

Best Marketing Automation Tools for Agencies: Hubspot

Hubspot Features:

• Put lead nurturing on autopilot with email drip campaigns.
• Easily visualize, customize, and personalize your workflows.
• Automate dozens of tasks beyond just email.

4. Marketo

Marketo is a popular marketing automation tool by Adobe that offers solutions for a wide range of digital marketing needs, from lead management to account-based marketing to revenue attribution.

Best Marketing Automation Tools for Agencies: Marketo

Companies that use Marketo seem to particularly appreciate its advanced system, how streamlined Marketo’s solutions are, and its strong integration with Salesforce.

Marketo doesn’t offer a specific plan for agencies but is nonetheless very well adopted by them. Making a comparison with SharpSpring, Erika Voeller from Olive & CO writes: “While SharpSpring is a great marketing automation tool for agencies and small- to mid-sized companies, Marketo is best suited for large-sized companies with more than 100 team members.”

5. Pardot

Pardot is a marketing automation tool by Salesforce. Marketers are able to create meaningful connections through it bringing about more channels that help close more deals.

Best Marketing Automation Tools for Agencies: Pardot

Pardot Features:

• Generate more leads and move them quickly through the pipeline
• Engage buyers on their terms with dynamic, personalized campaigns
• Understand each step from click to close, capturing true marketing ROI
• Surface insights right within your canvas to better understand campaign performance and adapt quickly
• The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
• Spend less time jumping around between reports and more time making improvements
• Drill down to learn more about individual asset performance, right in the canvas

6. Sharpspring

Sharpspring is a sales and marketing automation platform with a wide range of features and a flexible and performing software. SharpSpring works closely with agencies by offering a plan that is cost-effective compared to similar solutions in the market. This platform helps marketers have more control over client interaction, billing and plan design.

Best Marketing Automation Tools for Agencies: Sharpspring

Sharpspring Features:

• Rebrandable interface, domain, login screen, notifications, and more.
• Single Sign-on
• No-hassle Client Management
• Flexible Email Templates

7. Act-On

Act-On’s Adaptive Journeys™ vision enables 1-to-1 communications at scale across the customer lifecycle. The best message, at the perfect time, across the ideal channel = more personalized engagements and experiences to support your brand in the Age of the Customer.

Best Marketing Automation Tools for Agencies: Act-On

Act-On’s tight partnerships with ad retargeting, SMS, and direct mail vendors give marketers more ways to engage with buyers. These partnerships will allow Act-On users to implement a truly multi-channel marketing approach and better adapt to their customers’ preferred channels.

8. Limecall

Limecall is a callback solution that enables you to connect with your prospects in a convenient manner. The helps you generate and convert inbound leads instantly into qualified sales meetings and sales call with Click-to-Call, Call Tracking, Voice Automation, and Call Scheduling Correspondingly, you can make the first connection with your prospects in less than 28 seconds.

It also native integrations with Slack, Zendesk, Intercom, Facebook Ads, Google Analytics, Zapier, and WordPress.

Here are some key features of Limecall that help in lead generation programs.

• Call-backs have been proven to lower abandonment rates by 32%. - By employing a call-back solution, customers can choose to receive a call when an agent is free, reducing abandonment and giving customers back what they value most – their time.
• Eliminating hold time improves the customer experience (CX). - Replacing hold-time with a call-back improves the experience you provide to customers, exceeding their expectations and improving your bottom line.

Pricing: Has a Free plan, with two paid plans that are priced at $149/mo and $399/mo.

9. SmartLead

Smartlead is a highly sought-after sales enablement tool that helps you create and send engaging and interactive cold emails for your prospective clients. This app is specifically curated to help you reach your prospects more effectively and avoid being marked as spam. Additionally, the tracking capabilities for your cold email campaigns are remarkable.

Features:

• Helps send automated follow-up emails to people
• Prevents cold emails from landing in the recipient's spam folder
• Tracks email delivery, open rates, and closure rates
• Tracks relevant data of potential clients to improve business success
• Increases chances of booking meetings with leads by 7x
• Automates sales flow with actions like connection requests and retweets
• Allows sales representatives to focus on closing leads by saving time
   

These are just seven of the best marketing automation tools for agencies we've listed. With the rise marketing automation, many tools have been developed so businesses can target customers with automated messages across multiple channels to streamline their marketing process, drive more leads, and convert them to sales.