Tips to Improve your Instagram Marketing Strategies

Had anyone said that Instagram would be a medium for doing business in the later 2000s, none would have believed. But today, we can’t deny that the business’s social media presence makes a huge difference in the customer turnaround rate.

About 72% of users have their buying decisions influenced by what they saw on Instagram. It is clearly a huge market, and one needs to learn to ace it to take the business to new heights

Here are some tips on how to market your business on Instagram:

Aesthetically plan your Instagram account

1. When someone opens your profile, your profile photo and bio writeup give them an idea of who you are. Hence, if you are a brand, keep your logo as your profile photo. Also, briefly state what your profile is all about. This helps the users to understand what they can expect from your profile.
2. As you go further, your feed appears, and needless to say, it is essentially the most crucial aspect for improving your engagement. Your feed speaks what you stand for. The pictures, their quality, captions, everything is essential. So keep the quality of images and videos high enough for the audience to keep them hooked to your profile and make a decision for themselves on whether they want to follow you or not.

Know your Audience

1. If you have a business account on Instagram, it offers a bunch of analytics features for free. So if you don’t have a business account, turn your private account into a public business account. Now you can get insights as to the age group your audience belongs to, their location, sex ratio of your audience, most operational timings, and so on.
2. Now you are here to do business, making it necessary for you to understand your customer requirements. If most of your audience is teenagers, your content will have to be related to current trends. If your audience is from the age group of 22-35 years, you will have to make content with current trends with a subtleness as the audience is more mature. Your audience’s most operational timings can also help you decide when to post to get a higher engagement.

Make utmost use of Instagram features

1. Initially, Instagram was all about photos, then came videos. Now, Instagram has many new features, and all of them have an audience. Instagram stories came in where you can post about behind the scenes and regular posts, while longer videos can be shared as IGTV videos and concise videos can be shared as Reels.
2. Standard photos and videos still have the attention of the audience. Also, stories have filters, and new features like the ‘swipe up’ feature can help you insert hyperlinks, and the ‘countdown’ feature can help you with a timer for a launch or any other important event. 58% of the people say that they are more interested in a brand after seeing their stories.
3. Instagram Reels generate more engagement than regular videos, says statistics. So use these features to a maximum and see the magic happen.

Make use of Influencer Marketing for broader reach

1. Social Media Influencers are the people who have a high number of followers and have a certain degree of influence on their followers’ opinion. Statistics show that 42% of the users have made purchases based on what influencers recommended.
2. So reaching out to influencers and collaborating with them is not only improving your engagement but also your business for the present and future. Also, influencer marketing is affordable as compared to doing a mainstream advertisement or campaign. So if you are running low on finances, then this is a great alternative.

Plan your launches well and keep your audience engaged by giving them a teaser of your launch

1. If you are about to launch a new product or a variation of an existing product or if you are restocking an old high demanded product, the audience needs to know about it.
2. So keep them posted about all the details & updates through stories and posts. Give them a sneak peek into the new launch. Make them interested in buying the product. Make aesthetically pleasing posts and lure your audience to make a purchase.

Multiple posts for the same product to enhance engagement

1. In a world of so much information, it is easy to forget what you saw, and clearly, something out of sight is out of mind. Hence it becomes necessary to post multiple times about the same product.
2. Now you can choose to repeat the post or maybe post a new picture of the same product, or you may post a picture of your customer using the product or customer review. You can also share some reel of the product or share an old post as a story. The purpose is simply to make it visible to the audience and remind them about the same.

Offer Discounts and Plan Giveaways

1. Giveaways are the best way to reach a larger audience when you are new to the business and cannot afford to do advertisements through any other mediums. Plan giveaways to enhance visibility and also to engage with more followers. Once they get to know your product and if your offerings are good, customers keep coming back.
2. Another great way to engage is by giving discounts. Now you may choose to provide a specific seasonal discount or a new launch discount. That is something you need to decide based on your business and its finances.

Know the Hashtag Game

1. Hashtags are the best way to make sure you reach your target audience. People can search for you and engage with you through hashtags. But it is important not to overuse the hashtags nor generalize them to ensure that the purpose of using hashtags gets served.
2. Five to seven relevant hashtags can improve your engagement rate and speed up your business.

Apart from these, doing sponsored ads on Instagram, running contests, engaging through the Q&A session, and doing lives can also help you in your business through Instagram. The marketing on social media keeps changing, and you also need to keep evolving to remain relevant to your audience.