Top 5 Ways to Make Your Facebook Page Stand Out Today

Facebook marketing is an essential part of any good advertising plan. Not only is the platform the reigning champ of diversity among social media users it’s also one of the cheapest and easiest to use. Because of these benefits, you might find the Facebook arena a little crowded but don’t worry! There are plenty of ways to stand out from the competition. Follow these tips for how to make your Facebook page the powerhouse marketing tool we know it can be.

1. Update consistently. There are a whole bunch of opinions out there about when and how frequently you should post. Whether you decide to post three times a day or once a month doesn’t matter. Just make sure you set expectations and stick to them. You can use a social media management tool to make this a breeze.
2. Spread the love. Noone wants to read “me, me, me” all over your brand page. Share content from other related Facebook pages and be sure to tag them in it. They might even return the favor.
3. Mix up your header photos. You can and should keep your profile picture the same (make it your logo for better brand recognition) but your header photo can be anything you want. Thanks to Facebook’s setting, changing your header is a clever way of getting your update into your audience’s newsfeeds. Just make sure the image is still relevant to your brand.
4. Provide Facebook only resources or special offers. If you create the exact same content for your YouTube and your Instagram and your Twitter, why would anyone want to see it all over again on your Facebook page? Give them extra incentive to visit your page with unique rewards like a well-designed quote, an engaging poll, or a well-targeted article share.
5. Take advantage of live video streaming. Live streaming is one of the easiest ways to add interest and interaction to your Facebook page. You don’t even have to be a pro – this type of video marketing is all about getting personal so shooting on your phone, in your house, without any kind of fancy clothing, lights, or background is totally acceptable.

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