Print marketing may be old school but it’s still the only marketing tactic that boasts a 1,300% return on investment! Direct mail content has a higher likelihood of being opened than email (and hey, no spam filters to deal with) and can help compliment your other digital marketing efforts.

What is print marketing?

Print marketing is any physically printed media that is mailed, handed out, or displayed to potential customers. It can be used alone or in conjunction with digital advertising to build brand awareness, sell products, or provide valuable information to prospects. There are many different types of print marketing content to choose from and depending on your business needs you may want to focus on a single type or try out a variety of materials.

What are examples of print marketing?

Posters
Flyers
Postcards
Brochures
Catalogs
Business Cards
Stickers
Pocket folders
Thank You cards
And many more…

Who uses print marketing?

The easiest way to answer this question is to check your own mailbox. How many big name brands send you advertising in the form of a letter or flyer? Chances are the bulk of the mail you receive in a week is some sort of advertisement. Small businesses can also greatly benefit from this approach too!

Why do customers like print marketing?

Just as some people prefer physical books to e-books, the tactile sensation of printed marketing materials can be rewarding all on its own. Physically engaging with a piece from your company also shows the buyer that you exist beyond the anonymity of your website and further builds trust. As a business owner you’ll also appreciate the longevity of the medium. A digital ad can be scrolled past in seconds but a postcard can live on a bulletin board for months, if not years.

How to design print marketing

Successful print marketing relies on successful design. If you’re looking to create a package of printed materials to boost your sales this year, check out Delesign’s offer of monthly unlimited designs from highly skilled professionals.