11 WordPress Plugins to Improve Your Startup’s UX Website

In the official WordPress plugin repository, you can find over 55.000 plugins. How to select the right one to improve your website? 

After all, WordPress powers over 34% of websites and eCommerce businesses. It is one of the most popular and user-friendly management systems. You can build an eCommerce, event calendars, blogs, etc.For an eCommerce website you should find the right plugins for your website as additional paid plugins or tools will affect the cost of the eCommerce website. 

And for each idea you have, with WordPress website development you can find the right plugin to improve the functions you need. So, let’s look at the most popular WordPress plugins and why you need to improve your UX design! 

Why Do You Need WordPress Plugins For Your Website Performance? 

UX/UI design means more than a pretty website layout. The user experience includes everything from design to functionality. 

For example, one of your customers goes on your beautifully designed website. The colors and layout are excellent, fully representing your brand and mission. However, your customer is still looking for your products on the search bar. And when he finally gets to it, the review page is full of comments in weird languages and spam. So, a great layout won’t stop your customer from abandoning your website and purchasing the same product from one of your competitors. 

That’s where WordPress plugins come into play. These WordPress tools help you improve each aspect of your website to create a user-friendly experience from the beginning to the end. 

The most popular WordPress plugins cover the following areas: 

• Security Plugins 
• Performance Optimization
• Backup and Migration
• SEO 
• Content Editing
• Page Builders
• Contact Form
• Facebook and Email Marketing
• Learning Management
• Customer Support 
• WooCommerce Plugins  

Based on what you need for your website, you can choose different options to focus on specific features. The best way to select the right WordPress plugin is to do an accurate market analysis and audience mapping. For example, you are selling DIY construction tool kits in the US and Japan. While in the US, people prefer to purchase via mobile phone and delivery at home, in Japan, most customers purchase on tables or laptops and prefer a pickup point. Of course, this is a random example. But understanding what your customers want is the first step to using the full potential of these WordPress tools and standing out from competitors. 

11 Best WordPress Plugins To Improve Your UX Design 

WordPress plugins for User Experience design (UX) are designed to improve your users' experience. The goal is to make your website as intuitive and navigable as possible. While 44% of online shoppers will tell a friend about a bad experience, better UX design can increase conversion rates up to 400%. 

UX WordPress tools can help you improve your website, creating ad hoc features based on your market research and users’ feedback.

Here is a list of the most popular WordPress plugins to improve your website and grow your business with an interactive and unique design: 

1. Modern Events Calendar 

Modern Event Calendar is one of the best WordPress event calendar plugins for creating an event management website. From education to hospitality, this plugin supports different businesses in planning and managing events. With a mobile-friendly and practical design, you can connect multiple payment gateways and add event scheduling to your website. Obviously, you can also try a different WordPress booking system and see if it's better for you.

Modern Events Calendar features:

• Event display layouts (+50)
• Responsive and mobile-friendly
• Front-end event submission
• Booking, ticket, and Invoices
• Integrated migration 

2. All in One SEO (AIOSEO) 

All in One SEO is one of the best free WordPress plugins. It guides you to improve your SEO score and content optimization in blog posts, WooCommerce, and website descriptions.

Especially for startups and new digital businesses, it’s a great alternative to Yoast SEO ($99/year) or Jetpack ($299/year). 

All in One SEO features:

• Automatic Meta Tags
• Additional Keyphrases
• WooCommerce SEO
• Local SEO
• RSS content
• SEO Custom User Roles
• Google News Sitemaps
• Social Media integration
• Schema.org Markup 

3. WPVR – Virtual Tour Creator for WordPress 

WPVR plugins are one of the best options to add interactive content to engage users on your website. You can create a 360-degree virtual tour to showcase products, services, or locations. Furthermore, you can insert additional information and media files to give a more realistic experience during the tour. 

WPVR features:

• Responsive default design
• Review tour on the back-end
• 360 Video Support
• Tour Autoload & Auto Rotation Control
• Scene type hotspot to connect scenes
• Hotspot customization with custom CSS
• Full-width tour tag
• Google Street View
• Custom panorama controls and scene gallery 

4. Gravity Forms 

Gravity Forms is an essential plugin to manage different elements from traditional contact to online payment forms. It includes several Google integrations to help you automate numerous website processes, improving your user experience.

Gravity Forms features:

• Email Logic (Configuration of complex email routing for form notifications and confirmations based on user selections and conditional logic)
• Field Validation
• API & Webhooks
• Form import
• Partial entries
• Data routing
• File uploads
• Dynamic Field Values 

5. Antispam Bee

Antispam Bee is one of the best plugins to stop negative comments and spam on a WordPress blog. It’s a great WordPress tool to increase your online authority and brand your products with positive reviews.

Antispam Bee features:

• Comment time consideration
• Set permission for comments in specific languages
• Block allow commenters from specific countries
• Treat BBCode links as spam
• Commenters’ IP address validation
• Local spam database
• Admin notification for upcoming spam
• Limit approval to comments/pings
• Spam indicators
• Spam analytics and statistics 

6. Relevanssi

Relevanssi is one of the most popular WordPress plugins to improve your index site and search bar. Without professional development, WordPress search functions often result in imprecise and counterintuitive. So, this plugin is an optimal solution to link the search box with your theme’s results page. Finally, it allows customizing your website based on your customers’ habits and preferences.

Relevanssi features:

• Automated index updates
• Search post categories, tags, and custom taxonomies
• Search custom fields and shortcode content
• Include user profiles in search results
• Search results show and highlight the matches 

7. Classic Editor

Classic Editor extension is one of the most used WordPress tools worldwide. The flexible structure with blocks allows adding text, media content, and images. In addition, it’s easy to update and optimize content using any type of theme.

Classic Editor features:

• Adding and duplicating existing blocks
• Rearranging blocks
• Inserting images, links, explainer videos, etc.
• Document gallery
• Formatting
• Merge tags
• Social Media connection
• Spam check
• Updating text version 

8. Limit Login Attempts Reloaded

Limit Login Attempts Reloaded is an essential WordPress plugin. Usually, WordPress login pages don’t include security features to limit incorrect attempts. And, it allows unlimited login attempts with special cookies, putting at risk the whole website's security.

Limit Login Attempts Reloaded features:

• Trust approved commenters (Gravatar)
• Set specific languages for comments
• Filter BBCode links as spam
• Commenters IP addresses validation
• Local spam databases
• Optional trackbacks and pingbacks for spam detection
• Spam analytics on dashboard 

9. UpdraftPlus WordPress Backup

UpdraftPlus supports the creation of an effective backup strategy. This plugin is a reliable extension to schedule backups and maintain the running server.

UpdraftPlus features:

• Scheduling
• UpdraftVault storage
• Remote storage options
• Security
• Reporting, monitoring, and scheduling
• Restoring, recovering, and migrating
• WordPress network and multisite
• Support
• WP-CLI support 

10. Advanced Custom Fields

Advanced Custom Fields plugin allows creating custom fields with any user interface. Your developers can build fully personalized back-offices for WordPress. And you can easily manage and monitor edit screens and custom field data.

Advanced Custom Fields features:

• Easy content editing
• Add fields on demand anywhere
• Extensive documentation and support 

11. WooCommerce

WooCommerce doesn’t need much introduction if you run an eCommerce. It helps customize your customers’ delivery journey, improving their experience from the beginning to the end.

WooCommerce features:

• Ship and sell products worldwide
• Customize your online store and brand your business
• Manage orders and customers
• Optimize your content to expand your reach Easily integrate with a plethora of plugins such as WooCommerce Amazon integration 

To Wrap Up 

As most businesses move online, WordPress plugins are a powerful tool to improve your website and optimize your team’s work. You can find the right plugin for everything you need. However, the first step is proper market research and an audience map.

WordPress tools can help you reach customers anywhere globally, but you need to know how to speak with them. After that, you can think of personalized features and choose the best WordPress plugins to stand out from your competitors!