Branding is an important aspect of a business. A company's branding provides them with a concrete identity of how they want people to perceive their firm. Commercial entities need to have a branding package that will provide a clearer definition of their identity.
Customers, audiences, and the general public rely on visual design assets and other related branding components when referring to your business organization. You have to make sure that the public interprets your branding in a way that promotes your business and how you want the people to recognize your brand. A simple logo, tagline, or even specific color palette can keep you on top of people's minds when you have a solid identity built up. All of this can be possible by starting with the branding package of your business.
What Is an Example of a Branding Package?
A branding package indicates the guidelines that need to be followed when creating marketing collaterals for a business. The branding package will contain specific instructions on how the business will be represented in various mediums.
The goal of the branding package is for a business or an organization to have consistent branding throughout. Branding helps maintain the consistency of an organization's identity in various mediums. With the branding package, designers, illustrators, and other people involved in presenting the enterprise will have a sense of direction on how to create the materials for the organization.
Companies create a branding package to inform the staff and third-party providers about how they want their organization to be represented in their advertising, marketing, and other promotional materials. You can ask the nearest custom box manufacturer to guide you much better on how to present your brand through packaging. It helps build the core identity of a business enterprise, one that resonates well with the audience ideally.
What Does a Branding Package Include?
The elements of a branding package may vary according to the specific needs of a business or an organization. However, the majority of the branding packages may include these elements, which are necessary to create a solid identity for the organization it represents.
Logo Design
The package usually includes the primary logo, which is the main visual representation of the brand. It should be unique, memorable, and easily identifiable. Additionally, variations of the logo, such as a simplified version or alternate orientations, may be included. The logo is one of the most visible aspects of branding for an organization. Using a logo maker can help businesses create a professional and cohesive logo that aligns with their branding guidelines.
Color Palette
This consists of a selection of colors that are associated with the brand. The package often includes the primary brand color(s), secondary colors, and accent colors. These colors should be consistent across various brand materials to maintain visual harmony.
Typography
The branding package may specify the typefaces or fonts to be used for different purposes. This includes the primary font for headlines and titles, as well as secondary fonts for body text and other supporting elements. Guidelines on font sizes and styles might also be provided.
Brand Imagery
Some branding packages include guidelines for the types of images or visual styles that align with the brand. This could involve suggestions for photography, illustrations, icons, or other graphical elements that represent the brand's aesthetic and values.
Brand Style Guide
A comprehensive branding package often includes guidelines that outline how the brand elements should be used. This can cover rules regarding logo placement, spacing, proportions, and clear space. It may also provide guidance on how to use colors, typography, and imagery consistently across different applications.
Templates
Depending on the scope of the branding package, it may include templates for business cards, letterheads, envelopes, and other stationery items. These templates ensure that the brand's visual identity is consistently applied across various communication materials.
Digital Assets
In today's digital age, branding packages may also include assets for online platforms. This can include social media profile picture templates, cover photo templates, email signature designs, and website-specific elements like icons, buttons, or banners.
Physical Assets
Another form of branding asset is physical marketing materials. This includes the preferred form of OOH or out-of-home advertising formats such as billboards, signages, architecture, and many other physical branding assets.
Package Design
The packaging for consumer products and similar design assets are likewise considered elements of a branding package. This needs to be included to specify how the packaging will come out.
Brand Messaging
While not strictly visual, some branding packages may include guidelines or a brand voice document that outlines the brand's tone, language style, and key messaging points. This ensures consistency in the brand's written communication across different channels.
How Much Does a Branding Package Cost?
Basic branding packages that may only require a logo and some minor elements can start as low as $2,000. Meanwhile, a more comprehensive branding package that has all the core elements can range anywhere from $40,000 to $75,000. Big companies that want a more thorough branding package can cost up to $250,000, with some even spending millions to ensure that their branding is on point with the company's goals.
You don't necessarily have to spend a lot when it comes to building the branding package of your business. Conversely, it's also important to invest in your branding guidelines. Choose an agency that provides the branding package cost based on the value that they can provide to your organization. Find out what are the specific elements, actions, processes, and other aspects of building the branding package. This way, you'll get the value out of paying for the cost of creating the branding package for your business.
Make Your Branding Package Successful
A branding package can be considered successful when the general public can identify your business right away with a simple glimpse of any of your branding elements: be it the logo, color palette, or any visual styling unique to your business. To reach this success, you must have a collaborative engagement between you and the agency you hired to provide the material for you. As the client, it's important to provide feedback and specific instructions as to what kind of branding you want your business to have when presented to the mass market. A collaborative approach allows the agency to better interpret the identity of a business or an organization.
This is why it's important to choose a design agency that will work hand-in-hand with you, sharing the same goal of visually representing your business through a branding package. The branding package essentially becomes the bible of what your organization's identity is all about and what you want the audience to perceive your brand. You have to ensure that the branding package accurately depicts the representation you want for your business.
To do this, it matters which agency or firm you will choose to outline the branding package for your business. Select a company that shares the same goals as you do in interpreting your organization in the best possible way. The on-demand design firm Delesign can help you come up with a branding package that contains the necessary elements to represent your business.
Collaborating with Delesign enables you to have access to its talented graphic designers, video editors, multimedia artists, and SEO content. This means you have complete resources when it comes to building a comprehensive branding package. Everything from the logo to the color palette and even the tagline for your business, you can access with a subscription from Delesign. You will have a thorough process of designing a concrete identity for your business. Best of all, you can continue creating marketing materials and other design assets by subscribing to Delesign's suite of services designed for marketers, agencies, and business owners who need assistance with their graphic design and other branding collateral.
